In the course, after explaining the basic concepts on public relations, tools and steps for public relations practices, the target audience selection, making of the campaign are taught in practice. The subjects are reinforced with various campaign practices. The course aims to give public relations and promotion students the opportunity to see their theoretical knowledge in practice. In this respect the course primarily focuses on public relations campaigns, the campaign stages and techniques used in public relations practice.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Lecturer İrem Aydoğdu
Course Assistant(s)
Schedule
Thursday, 15:00-16:45, Ataköy Campus, 3B-03-05
Office Hour(s)
Thursday, 15:00-16:45, Ataköy Campus, 3B-03-05
Teaching Methods and Techniques
Applied debate.
Principle Sources
Saydam, A.(2005) Algılama Yönetimi, Rota Yayınları
Asna A.(2006). Kuramda ve Uygulamada Halkla İlişkiler, Pozitif Yayınları.
Aydede, C. (2002). Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları, MediaCat Yayınları.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Campaign and Corporate Target
Oral Lecture, Presentation, Sampling
2. Week
Public Relations Projects and Development Process
Oral Lecture, Presentation, Sampling
3. Week
Research in Public Relations
Oral Lecture, Presentation, Sampling
4. Week
Situation Analysis
Oral Lecture, Presentation, Sampling
5. Week
Planning in Public Relations
Oral Lecture, Presentation, Sampling
6. Week
Application in Public Relations
Oral Lecture, Presentation, Sampling
7. Week
Midterm exam
Midterm exam
8. Week
Measurement and Evaluation in Public Relations
Oral Lecture, Presentation, Sampling
9. Week
Communication Strategies
Oral Lecture, Presentation, Sampling
10. Week
Campaign Examples
Oral Lecture, Presentation, Sampling
11. Week
Campaign Examples
Oral Lecture, Presentation, Sampling
12. Week
Project Presentations
Oral Lecture, Presentation, Sampling
13. Week
Project Presentations
Oral Lecture, Presentation, Sampling
14. Week
Project Presentations
Oral Lecture, Presentation, Sampling
15. Week
Assessment
Assessment
16. Week
Assessment
Assessment
17. Week
Assessment
Assessment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to repeat and review theoretical knowledge on Public Relations concept.
LO-2
Will be able to implement their theoretical knowledge on institutions in the sector and practice what public relations responsible does.
LO-3
Will be able to design, plan and organise public relations campaigns in line with their theoretical knowledge or revise an existing campaign and re-design it.
LO-4
Will be able to discuss and assess the created Public Relations Campaigns.
LO-5
Will be able to re-design the campaign by following up the agenda constantly and taking into account the new developments.
