Within the framework of this course, marketing communications and advertising-related developments have an important place in social life will be discussed. Actual subjects in the field of advertsing spots, and aimed to examine in detail.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Course Assistant(s)
Graphic Designer Berna Küçük
Schedule
Thursay, 17:00-18:45, Atakoy Campus, Room 1C-01
Office Hour(s)
Assist. Prof. Dr. Ezgi Öykü Yıldız, Friday, 13:00-15:00, Ataköy Campus, 1-D-14
Teaching Methods and Techniques
Theoretical discussion and practice
Principle Sources
-Dağtaş, Banu. Reklam Kültür Toplum, Ankara: Ütopya Yayınevi, 2009.
- Tungate, Mark. Reklamcılığın Global Tarihi, İstanbul: MediaCat Yayınları, 2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction lesson.
Verbal Lecture
2. Week
Ad of the concept of marketing communications to be addressed in detail in place.
Verbal Lecture
3. Week
Fordism and the changing field of advertising during Postfordizm there are differences in approach.
Verbal Lecture
4. Week
Examination of the historical process of change in the advertising field.
Verbal Lecture
5. Week
Definition of the location and effect of advertising in the area of consumer culture.
Verbal Lecture
6. Week
Advertising space, technological innovation is shaped as a result of examination of how.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Examination of the means of the new advertiser.
Verbal Lecture
9. Week
The new channel of advertising as a "Second Life" to be addressed at the computer game.
Verbal Lecture
10. Week
The expression of the relationship between area of neuro marketing and advertising.
Verbal Lecture
11. Week
Guiding the field of advertising, "1984" promotional film examination.
Verbal Lecture
12. Week
Establishment of advertising and art concepts
Verbal Lecture
13. Week
Advertising and ethical issues to be addressed through a variety of examples of advertising.
Verbal Lecture
14. Week
General revision.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
To express the developments in the field of advertising in the historical period.
LO-2
In the field of advertising spots that can be expressed as a technological, cultural, economic changes in the effects of advertising explained with examples.
LO-3
Advertising space on the power to transfer them to social life.
LO-4
Advertising space is able to connect between consumer culture and popular culture.
LO-5
Examples of current through a variety of different advertising images of the community, to address the cultural dimensions.
