Students, psychology defination, purpose,issues, communications applications,motives, impuluses perceptions and forms of perception psychological defense mechanismis, psychological communication psychology, teaches communication impact. The role of psychological elements in communication, learning and learning methods, the primary objective of course is to provide theoritical knowledge about the use of psychology in advertisements.
- Arkonaç, Sibel. Psikolojide İnsan Modelleri ve Yeni İnsan Modelimiz, Ankara; Nobel Yayınları, 2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introductıon lesson.
Verbal Lecture
2. Week
The concept and importance of psychological contact
Verbal Lecture
3. Week
Structuralist and behaviourist approach in psychology.
Verbal Lecture
4. Week
Functional and the psychoanalytic approach in psychology.
Verbal Lecture
5. Week
Holistic and humanistic approach to psychology.
Verbal Lecture
6. Week
Cognitive and biological approach in psychology.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Methods of psychology.
Verbal Lecture
9. Week
Psychological factors affecting perception.
Verbal Lecture
10. Week
Affects an individual's social behavior.
Verbal Lecture
11. Week
The concept and types of motivation.
Verbal Lecture
12. Week
The concept and types of learning.
Verbal Lecture
13. Week
Factors affecting learning.
Verbal Lecture
14. Week
General revision.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Describe the concepts and principles of psychology.
LO-2
Comprehend the importance of psychological factors in order to communicate effectively and efficiently.
LO-3
Implement an effective communication in order to provide psychological factors.
LO-4
Psychological barriers and problems encountered in the process of communication to report.
LO-5
Behavior of individuals to comprehend the social effects of.