Undergraduate
Faculty of Arts and Design
Communication Arts
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Communication Arts Main Page / Program Curriculum / Psychological Communication

Psychological Communication

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN5301 Psychological Communication 2/0/0 DE Turkish 3
Course Goals
Students, psychology defination, purpose,issues, communications applications,motives, impuluses perceptions and forms of perception psychological defense mechanismis, psychological communication psychology, teaches communication impact. The role of  psychological elements in communication, learning and learning methods, the primary objective of course is to provide theoritical knowledge about the use of psychology  in advertisements.
Prerequisite(s) None
Corequisite(s) None
Special Requisite(s) None
Instructor(s)
Course Assistant(s)
Schedule Day, hours, XXX Campus, classroom number.
Office Hour(s) Instructor name, day, hours, XXX Campus, office number.
Teaching Methods and Techniques  
Example, Analysis, Synthesis and Discussion
Principle Sources -          Arkonaç, Sibel. Psikolojide İnsan Modelleri ve Yeni İnsan Modelimiz, Ankara; Nobel Yayınları, 2008.
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introductıon lesson. Verbal Lecture
2. Week The concept and importance of psychological contact Verbal Lecture
3. Week Structuralist and behaviourist approach in psychology. Verbal Lecture
4. Week Functional and the psychoanalytic approach in psychology. Verbal Lecture
5. Week Holistic and humanistic approach to psychology. Verbal Lecture
6. Week Cognitive and biological approach in psychology. Verbal Lecture
7. Week Midterm Exam. Midterm Exam.
8. Week Methods of psychology. Verbal Lecture
9. Week Psychological factors affecting perception. Verbal Lecture
10. Week Affects an individual's social behavior. Verbal Lecture
11. Week The concept and types of motivation. Verbal Lecture
12. Week The concept and types of learning. Verbal Lecture
13. Week Factors affecting learning. Verbal Lecture
14. Week General revision. Verbal Lecture
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 5
Attendance 14 5
Final Exam 1 60


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Describe the concepts and principles of psychology.
LO-2Comprehend the importance of psychological factors in order to communicate effectively and efficiently.
LO-3Implement an effective communication in order to provide psychological factors.
LO-4Psychological barriers and problems encountered in the process of communication to report.
LO-5Behavior of individuals to comprehend the social effects of.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5