Undergraduate
Faculty of Arts and Design
Communication Arts
Anlık RSS Bilgilendirmesi İçin Tıklayınız.Düzenli bilgilendirme E-Postaları almak için listemize kaydolabilirsiniz.


Advertising and Design I

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ISN1401 Advertising and Design I 2/0/0 DE Turkish 3
Course Goals
In this course by considering the historical development in advertising sector , it is aimed to discuss how the advertising area has changed related to the development in printing techniques and typography.
Prerequisite(s) None.
Corequisite(s) None.
Special Requisite(s) None.
Instructor(s)
Course Assistant(s)
Schedule Day, hours, XXX Campus, classroom number.
Office Hour(s) Instructor name, day, hours, XXX Campus, office number.
Teaching Methods and Techniques Theoritical discussion and practices
Principle Sources -Uçar, Tevfik Fikret. Görsel İletişim ve Grafik. İstanbul: İnkılap Kiatbevi, 2004.   - Becer, Emre. İletişim ve Grafik Tasarım, Ankara: Dost Kitabevi, 1997.
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Introduction to the course. Verbal Lecture
2. Week Discussing the advertising concept deeply. Verbal Lecture
3. Week Discussing about the position and importance of advertising in marketing communication. Verbal Lecture
4. Week Discussing about the advertising evolution in historical process. Verbal Lecture
5. Week Discussing about the advertising position in visual culture. Verbal Lecture
6. Week Discussing about the effects of technological changes on advertising. Verbal Lecture
7. Week Midterm Exam. Midterm Exam.
8. Week Discussing about the effects of technological changes on advertising. Verbal Lecture
9. Week Analyzing various advertisements in terms of technological changes in advertising sector. Verbal Lecture
10. Week Analyzing the typography concept that directs the advertising. Verbal Lecture
11. Week Analyzing the printing techniques concept that directs the advertising. Verbal Lecture
12. Week Analyzing various advertisements in terms of typography concept Verbal Lecture
13. Week Analyzing various advertisements in terms of typography concept Verbal Lecture
14. Week General Overview Verbal Lecture
15. Week Assesment Assesment
16. Week Assesment Assesment
17. Week Assesment Assesment
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 1 5
Attendance 14 5
Final Exam 1 60


Program Outcomes
PO-1Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5They will be able to analysis the subjects they read, perceived and understand.
PO-6Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8 By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10Students will generate communication strategy in certain subjects and realize every related works.
PO-11They will work creatively, freely and flexibly in their personal lines.
PO-12Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1Will be able to express how advertising evolved in historical process.
LO-2Will be able to illustrate various images used in advertising area.
LO-3Will be able to explain the power of printing techniques and typography in advertising area.
LO-4Will be able to relate the advertising area to the basic principles of design.
LO-5Will be able to describe various advertisements.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5