The aim of the course is to talk about the importance and development of rhetoric which is related to persuasion concept by addressing the rhetoric’s effects on communities on the basis of Greek philosophers’ discourses.
- Sağlatıcı, Nuri. Söz Sanatları, İstanbul: İmge Kitabevi, 2009.
- Aristoteles. Poetika, İstanbul: Küçük Kitaplar,2003.
- Martinet, Andre. İşlevsel Genel Dilbilim, Ankara: Birey ve Toplum Yayınları, 1985.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Recognizing rhetoric concept.
Verbal Lecture
3. Week
Analyzing the importance of rhetoric in the past by making discussions.
Verbal Lecture
4. Week
Analyzing the position and importance of rhetoric in today’s social life by makin discussions.
Verbal Lecture
5. Week
Determining the types of rhetoric.
Verbal Lecture
6. Week
Discussing about philosophers and their philosophies about rhetoric.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Discussing about philosophers and their philosophies about rhetoric.
Verbal Lecture
9. Week
Examining the rhetoric generated by the Greek philosophers.
Verbal Lecture
10. Week
Examining the rhetoric generated by the Greek philosophers through discussions and examples.
Verbal Lecture
11. Week
Addressing the concept of persuasion.
Verbal Lecture
12. Week
Introducing the relationship between persuasion concept and rhetoric.
Verbal Lecture
13. Week
Examining the rhetoric through various examples.
Verbal Lecture
14. Week
General review.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to relate rhetoric to persuasion concept.
LO-2
Will be able to discuss the Greek philisophers’ philisophies about rhetoric.
LO-3
Will be able to define rhetoric concept by percepting.
LO-4
Will be able to illustrate the rhetoric by noticing its importance.
