Within the context of this course İt is aimed to provide knowledge to students about using styles of rhetoric in politics, media, public relations, advertising or various events by emphasizing the importance of daily uses of rhetoric.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Course Assistant(s)
Schedule
Wednesday, 13.00:14.45, Ataköy Campus,1C-03/05
Office Hour(s)
Prof. Dr. Rengin Küçükerdoğan, Thursday,13.00-14.45, Ataköy Campus, 1C-02
Teaching Methods and Techniques
Theoretical and discussion.
Principle Sources
- Sağlatıcı, Nuri. Söz Sanatları, İstanbul: İmge Kitabevi, 2009.
- Aristoteles. Poetika, İstanbul: Küçük Kitaplar,2003.
- Martinet, Andre. İşlevsel Genel Dilbilim, Ankara: Birey ve Toplum Yayınları, 1985.
- Aristoteles. Retorik, İstanbul: Yapı Kredi Yayınları,2004.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Introducing students the changing content of rhetoric concept from past to present .
Verbal Lecture
3. Week
Examining the areas in social life that rhetoric is used.
Verbal Lecture
4. Week
Establishing the relationship between rhetoric and other disciplines
Verbal Lecture
5. Week
Introducing the relationship between rhetoric and linguistics.
Verbal Lecture
6. Week
Introducing the relationship between rhetoric and linguistics.
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Analyzing the media texts which are affected from rhetoric.
Verbal Lecture
9. Week
Analyzing the media texts which are affected from rhetoric.
Verbal Lecture
10. Week
Discussing the relationship between advertising, public relations and rhetoric through the analysis of examples.
Verbal Lecture
11. Week
Determining the types of rhetoric by analyzing various advertising texts
Verbal Lecture
12. Week
Determining the types of rhetoric by analyzing various advertising texts.
Verbal Lecture
13. Week
After analyzing examples including rhetoric , students write texts including rhetoric .
Verbal Lecture
14. Week
General overview
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
5
Attendance
14
5
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to describe the rhetoric in detail by recognising the changing content of rhetoric concept from past to present.
LO-2
Will be able to illustrate the uses of rhetoric in different areas.
LO-3
Will be able to express the power of rhetoric in communication area.
LO-4
Will be able to relate rhetoric to linguistic, advertising and public relations.
LO-5
Will be able to identify rhetoric used in literature texts, current advertising texts or poems and will be able to analyze these by using examples.
