Undergraduate
Faculty of Arts and Design
Communication Designs - Multimedia
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Narrative in Digital Platforms II

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ITM0005 Narrative in Digital Platforms II 1/2/0 DE Turkish 4
Course Goals
 The aim of this course is to enable students to learn the updated writing forms of the film industry in both a technical and conceptual background and to examine the ways in which advertisements, documentaries, game shows and talk shows are produced on digital platforms.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Lecturer Bilgi Güneş Hızar
Course Assistant(s) -
Schedule This course will be open at spring semester.
Office Hour(s) -
Teaching Methods and Techniques -
Principle Sources Jim Aitchison - Televizyon Reklamı Böyle Yapılır

Müge Elden-Uğur Bakır – Reklam Çekicilikleri

Bill Nichols – Belgesel Sinemaya Giriş

Alan A. Armer - Sinema ve T.V. için Senaryo Yazmak

Syd Field - Screenwriting

Robert McKee - Story
Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Introduction to Advertisements and History Lecture
2. Week Narrative and Screen writing in advertisements Lecture
3. Week Brand Archetypes in advertisements Lecture
4. Week Preparation of Production File for advertisements Lecture
5. Week Discussing about midterm projects Practice
6. Week Introduction to Documentary and History Lecture
7. Week Movements and Genres in Documentaries Lecture
8. Week Narrative and Screen writing in Documentaries Lecture
9. Week Documentary Formats for Television and new media Lecture
10. Week The post-documentary Lecture
11. Week Preparation of Production File for Documentaries Practice
12. Week Game show- Talk show- Reality show – Structural Aspects 1 Lecture
13. Week Game show- Talk show- Reality show – Structural Aspects 2 Lecture
14. Week Preparation of Production File for Game show- Talk show- Reality show Practice
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 30
Homework / Term Projects / Presentations 2 20
Final Exam 1 50


Program Outcomes
PO-1Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3Students will be able to understand contemporary/actual practises.
PO-4Students will be able to analyse the organic relationships between art, communication and society.
PO-5Students will be able to experience the process neccesarry, producing creative designs.
PO-6Students will be able to study independently of their own accord in a creative environment
PO-7Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
Learning Outcomes
LO-1Understand the evolutionary techniques of the script from past to present.
LO-2 Develop a presentable production film for a digital platform
LO-3Understand the differences in genre in terms of programs in digital platforms.
LO-4Learn and apply developable writing processes for New Media
LO-5Prepares content and production files for the different media they encounter.
LO-6Understand the writing processes of advertisements in Platforms.
LO-7Examine and understand hybrid genres such as Game Show, Talk Show and Reality Shows
LO-8Learn the forms of the script writing in the film industry
LO-9Understand the current functions of the scenario structure
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15