The aim of this course is to comprehensively address the increasing use of social media with new communication technologies, and to raise awareness about how effective communication takes place through social networks
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assoc. Prof. Zeynep Koçer
Course Assistant(s)
-
Schedule
The course is not offered for this semester.
Office Hour(s)
-
Teaching Methods and Techniques
-
Principle Sources
Kawasaki, Guy. Sosyal Medya Sanatı. MediaCat Yayınları, 2015
Taşdemir, Erdem ve Aslan, Emre. Sosyal Medya İletişimi, Gece Yayınları, 2018
Ann Handley, Herkes Yazabilir, Mediacat yayınları, 2015
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Media and Communication
Lecture
2. Week
Introduction to social media, New communication technologies.
Lecture
3. Week
Social media platforms: Facebook, Youtube, Instagram, Twitter, LinkedIn
Lecture
4. Week
Content production and management in digital platforms.
Lecture
5. Week
Auditory tools in social media: Podcast, Club House.
Lecture
6. Week
Social media and corporate communications. Copyright and ethics on the web
Lecture
7. Week
Midterm exam
8. Week
Social media management, digital design
Practice
9. Week
Crisis management in social media
Lecture
10. Week
Digital planning, reporting
Practice
11. Week
Campaign planning on social media
Lecture
12. Week
Project development
Practice
13. Week
Presentations
Practice
14. Week
FINAL EXAM
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2
Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3
Students will be able to understand contemporary/actual practises.
PO-4
Students will be able to analyse the organic relationships between art, communication
and society.
PO-5
Students will be able to experience the process neccesarry, producing creative designs.
PO-6
Students will be able to study independently of their own accord in a creative
environment
PO-7
Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8
Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9
Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10
Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11
Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12
Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13
Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14
Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15
Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
