Undergraduate
Faculty of Arts and Design
Communication Designs - Multimedia
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Visual Culture I

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ITM1003 1 Visual Culture I 2/0/0 CC Turkish 3
Course Goals
The aim of the course is to teach students the ways in which they can discuss art in relation to the concepts of private property, body and gender through a socio-economic and historical context 

Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Assoc. Prof. Zeynep Koçer
Course Assistant(s)
Schedule Tuesday, 14:00 - 15:45 / ZD1
Office Hour(s) Tuesday, 16:00 - 17:00 / 1G06
Teaching Methods and Techniques The course consists of lectures on art through sample texts and examples of painting, photography and street art. 
Principle Sources John Berger, Görme Biçimler, 1972

Malcolm Barnard, Sanat, Tasarım ve Görsel Kültür, 2010
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Looking and Seeing Lecture
2. Week Visual Arts Lecture
3. Week History of Visuality Lecture
4. Week Reading-Writing about the Visual Lecture
5. Week Images and Symbols Lecture
6. Week Midterm Exam
7. Week Painting and Visuality Lecture
8. Week Painting and Visuality Lecture
9. Week Painting and Visuality Lecture
10. Week Photography and Visuality Lecture
11. Week Photography and Visuality Lecture
12. Week Photography and Visuality Lecture
13. Week Art and Public space Lecture
14. Week Art and Public space Lecture
15. Week Art and Public space Lecture
16. Week Final Exam
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 15
Homework / Term Projects / Presentations 1 20
Project(s) 1 10
Attendance 1 5
Final Exam 1 50


Program Outcomes
PO-1Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3Students will be able to understand contemporary/actual practises.
PO-4Students will be able to analyse the organic relationships between art, communication and society.
PO-5Students will be able to experience the process neccesarry, producing creative designs.
PO-6Students will be able to study independently of their own accord in a creative environment
PO-7Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
Learning Outcomes
LO-1Understanding the difference between looking and seeing.
LO-2Developing perspective by understanding what one sees.
LO-3Understanding the history of the visual.
LO-4Developing reading and writing skills about visual culture.
LO-5Ability to analyze different visual expression forms.
LO-6The ability to express him/herself visually.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6