Undergraduate
Faculty of Arts and Design
Communication Designs - Multimedia
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Visual Culture II

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
ITM2003 2 Visual Culture II 2/0/0 CC Turkish 3
Course Goals
The aim of this course is to teach students the history of visual expression means in order to help them develop their own creative styles.
Prerequisite(s) -
Corequisite(s) -
Special Requisite(s) -
Instructor(s) Professor Mehmet Üstünipek
Course Assistant(s) -
Schedule This class will open in Spring semester.
Office Hour(s) -
Teaching Methods and Techniques Explaining the concepts of space, color, body and gender through cinema and advertising and discussing them through sample texts and visuals
Principle Sources John Berger, O Ana Adanmış, 2009

Gustavo Mercado, Sinemacının Gözü, 2011
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Visual arts lecture
2. Week Visual arts and history lecture
3. Week Visual arts and history lecture
4. Week visual codes 1 lecture
5. Week visual codes 2 lecture
6. Week midterm exam
7. Week Cinema and visuality lecture
8. Week Cinema and visuality lecture
9. Week Cinema and visuality lecture
10. Week Advertising and visuality lecture
11. Week Advertising and visuality lecture
12. Week Advertising and visuality lecture
13. Week visuality in the 21st century lecture
14. Week review lecture
15. Week review lecture
16. Week final exam exam
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 15
Homework / Term Projects / Presentations 1 20
Project(s) 1 10
Attendance 1 5
Final Exam 1 50


Program Outcomes
PO-1Students will be able to define all sorts of concepts predominantly related with communication, arts and culture alongside other differint disciplines.
PO-2Students will be able to interprete technological developments and other related artistic and cultural perceptions.
PO-3Students will be able to understand contemporary/actual practises.
PO-4Students will be able to analyse the organic relationships between art, communication and society.
PO-5Students will be able to experience the process neccesarry, producing creative designs.
PO-6Students will be able to study independently of their own accord in a creative environment
PO-7Students will be able to use technical equipments properly, and be also accomplish their projects within the given period.
PO-8Students will be able to transform their creative ideas into multidisciplinary applications.
PO-9Students will be able to produce original works in different areas ranging from graphic arts, photography, cinema, performing arts to plastic arts.
PO-10Students will be able to have experiences on film directory, script writing, photography directory and editing.
PO-11Students will be able to gain proficiency on computer based design, character design for both two and three dimensional animation movie. They also will be able to have experience on stage design.
PO-12Students will be able to have experiences on various disciplines of performing arts, such as acting, mimic, modern dance, singing, dramatic improvisation.
PO-13Students will be able to create original art works in painting, sculpture and ceramic disciplines.
PO-14Students will be able to gain an ability in producing projects together with experienced academics invited.
PO-15Students will be able to participate in competetive projects both at home and abroad such as exhibitions, workshops and seminars.
Learning Outcomes
LO-1Knowing the difference between looking and seeing
LO-2Developed understanding of what is seen and understood from it.
LO-3An understanding of the history of the visual
LO-4The comptetence to read and write about visuality
LO-5The ability to analyze visual expression methods
LO-6A developed understanding of their own creative processes
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6