Undergraduate
Faculty of Arts and Design
Art Management
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Marketing

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
SYİ0501 Marketing 1/2/0 DE 4
Course Goals
 The aims of  the course is to design the process through which the art work meets the spectator and to evaluate it in the light of consumption principles. 
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s) Lecturer Begüm Akkoyunlu Ersöz
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week History of Exhibition Lecture
2. Week History of Contemporary art exhibitions Lecture
3. Week Contemporary art exhibitions and space Lecture
4. Week Exhibition Management Lecture
5. Week Different Exhibition Methods Lecture
6. Week Exhibition and spectators Lecture
7. Week Exhibition and Space Lecture
8. Week İstanbul Archeological Museum Lecture
9. Week Exhibition Politics Lecture
10. Week Exhibition Design and Planning Lecture
11. Week İstanbul Museum of modern art Lecture
12. Week Building up an exhibition Practise
13. Week Building up an exhibition Practise
14. Week Building up an exhibition Practise
15. Week Final Final
16. Week Final Final
17. Week Final Final
Assessments
Evaluation tools Quantity Weight(%)


Program Outcomes
PO-1Students will acquire knowledge about materials and techniques of art and art management.
PO-2Students will acquire enough knowledge of art history to recognise historical examples, periods, movements and artists in terms of style, subjects, material and techniques.
PO-3Students will have knowledge of ethics.
PO-4Students will be knowledgeable about institutional structuring and processes of Art Management.
PO-5Students will be able to design and manage a project considering the conditions of time and space.
PO-6Students will acquire basic knowledge of advertisement and public relations.
PO-7Students will be able to identify and deal with the problems regarding their fields. They will be able to design things that associate these problems with global and regional ones.
PO-8Student will have basic knowledge about administration and will bw able to associate this with art management.
PO-9Student will be open to new ideas and novelties.
PO-10Students will be able to recognise important art institutions and activities in Turkey and around the world.
PO-11Students will be able to configure production of art in an economic way considering the balance of supply and demand.
PO-12Students will be able to configure production of art in a cultural way considering the balance of supply and demand.
PO-13Students will be aware of the importance of library and archives studies and will be knowledgeable about research methods.
PO-14Students will acquire an analytic approach towars the subdisciplines art management.
PO-15Students will be knowledgeable about legal arrangements and procedures of art and art management.
Learning Outcomes
LO-1To be able to recognise the materials and technique of a work of art
LO-2To restructure the process of presenting a work
LO-3To analyse the processes of restructuring the perception in exhibition designs
LO-4To interpret art exhibitions in terms of their goals and differences
LO-5To have practical knowledge of exhibition techniques
LO-6To evaluate the work, the production, design and space in an exhibition
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15