In today's conditions where globalization, economic fluctuations and competition are increasing day by day, businesses should analyze and manage their competitive advantages, possible risks and problems accurately.
The objective of this course is to teach the students the methods and strategies that will be able to recognize the changes and developments in and out of the business in time and analyze them correctly and turn the results of this analysis into an advantage for the companies. In addition, in the event of economic fluctuations and possible crisis situations, it is aimed to provide the students with the necessary knowledge and skills in the proper crisis management, planning change management and managing change.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Professor Müfit Akyüz
Course Assistant(s)
Schedule
The course is not offered in this semester.
Office Hour(s)
Teaching Methods and Techniques
-Lecture,Presentation,Discussion,Case examples
Principle Sources
Presentation prepared by the instructor from various sources
Prof.Dr.Kenan Özden, Dr.Azamat Maksüdünov, Yönetim Ve Organizasyon
· Doç.Dr.Mehmet Yazıcı, İşletmelerde Risk Yönetimi Ve Karar Verme
· Prof.Dr. Melek Vergiliel Tüz, Kriz Yönetimi
Prof.Dr.İrfan Çağlar, Değişim Ve Değişim Yönetimi
General Introduction (Course Objectives, Content,Methodology and Methods)
Lecture, Presentation
2. Week
The concept of organization and business, Business Management Concepts, Management functions, Managerial skills
Presentation, Discusssion, Case examples
3. Week
Concept of Leadership, Balancing Management and Leadership, Leadership Characteristics, Leadership Competence and Skills
Types of Leadership - Strategic Leadership, Situational Leadership, Transformational Leadership
Presentation, Discusssion, Case examples
4. Week
Strategy and Strategic Management Concepts, Strategic Planning, Strategic Analysis : PESTLE & SWOT, Competition Analysis, Product / Service Portfolio Analysis, Process Analysis, Vision-Mission-Objectives, Balanced Scorecard, Key Performance Indicators KPI)
Presentation, Discusssion, Case examples
5. Week
Basic Business Strategies: Growth, Downsizing and Steady Strategies, Growth Strategies : Organic Growth and Inorganic Growth, Merger and Collaboration in Enterprises, Porter's Competitive Strategies, Differentiation Strategy, Cost Leadership Strategy, Focus Strategy
Presentation, Discusssion, Case examples
6. Week
Problem Solving and Decision Making Techniques for Business, Problem Solving Steps,Types of Decision Making, Problem Solving and Decision Making Techniques (Brainstorming, Six-Hat Thinking Technique, Cause and Effect Diagram, Pareto Analysis )
Presentation, Discusssion, Case examples
7. Week
Midterm Exam
8. Week
Managing Future and Uncertainties, Concept of Risk, Risk Perception, Sources of Risk, Classification of Risks, Risk Management Approach, Benefits of Risk Management
Definition of Crisis, Causes of Crisis, Characteristics of Crisis, Types and Effects of Crisis, Development Period of Crisis, Crisis Period, End of Crisis
Presentation, Discusssion, Case examples
11. Week
Pre-Crisis Management, Crisis Moment Management, Post-Crisis Management, Crisis Management and Public Relations, Organizational and Managerial Consequences of Crisis, Leadership in Crisis Conditions
Presentation, Discusssion, Case examples
12. Week
Definition of Change, Reasons of Change, Types of Change, Resistance to Change, Objectives of Change Management, Change Management Models, Leadership in Change Management
Presentation, Discusssion, Case examples
13. Week
Resistance to Change, Causes of Resistance, Types of Resistance,
Managing the Human Dimension of Change - Transformation Management, Building Commitment for Change, Conflict Management
Presentation, Discusssion, Case examples
14. Week
General evaluation and video watching
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
To define his/her competencies using the theoretical and practical knowledge he/she acquired in the field of Economics and to use these competencies in practice.
PO-2
To discuss concepts and ideas in the field of Economics with scientific methods, to develop hypotheses, to interpret and evaluate the data obtained.
PO-3
To develop solution suggestions for complex and/or unpredictable problems encountered in practice, to report and present these suggestions in accordance with the academic publication rules.
PO-4
To identify regional and global issues/problems, to perform analyses based on scientific data and research, and to develop solution suggestions.
PO-5
To determine the learning needs in the field of Economics, to evaluate the acquired knowledge and skills with a critical approach, and to use this knowledge and skills to develop economic policies.
PO-6
To inform relevant people and institutions on issues related to the field of Economics and to gain the ability to convey written and verbal solutions to problems.
PO-7
To convey his/her thoughts and suggestions in the field of Economics to experts and non-experts by supporting them with quantitative and qualitative data, to discuss and to contribute to the development of new policies by revising suggestions according to the feedback he/she receives.
PO-8
To benefit from other disciplines that form the basis of the field of Economics, to develop multidisciplinary approaches by associating these disciplines with his/her knowledge in the field of Economics, to produce project and publications.
PO-9
To define the differences and relationships between classical and modern theories of economics and to observe the distinctions between classical and modern economic policies and to evaluate the compatibility of these policies with economic and social issues.
PO-10
To read and comprehend foreing news sources about economics being fluent in a foreign language, to scan the economic literature and to follow the most current approaches in this field.
PO-11
To take into account scientific and ethical values in the stages of collecting, interpreting and announcing economic data and carrying out statistical/econometric studies using these data, and also to carry out the publication process in accordance with academic publishing principles.
Learning Outcomes
LO-1
Students completing this course successfully will be able to:
I. To approach business management from a strategic perspective
II. Develop and implement appropriate strategies for the enterprise in situations where economic conditions and competition are challenging.
III. Calculate risks in advance, take necessary precautions and manage the risks of the enterprise.
IV. Overcome possible crises in enterprises with minimum loss under variable market conditions
V. To prepare the enterprises for rapidly changing market conditions, develop vision and strategy for change and manage the change.
VI. To manage the resistance to change within the enterprise and build up the successful transformation models for the enterprise.
VII. To develop alternative solution methods to solve the business problems and to decide the right solution alternative for the enterprise by using decision making techniques
