Objectives of this course include having advanced level of marketing discussions, examining contemporary marketing issues , discussing new marketing concepts and recent marketing books. One of the main goals is to improve general knowledge of students who are interested in marketing specifically. Some examples of marketing concepts are "black swan marketing", obesity marketing", "pink marketing", "guerillia marketing" and so on. The book list contains "Secret Persuasion / Gizli İkna", "Percieve the Reality / Gerçeği Algıla", "Invisable Economy / Görünmeyen Ekonomi" and so on. The concepts and the books will be updated in each academic year.
Prerequisite(s)
Principles of Marketing and Marketing Management recommended
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Tuğçe Ezgi SOYALTIN
Course Assistant(s)
Schedule
Monday / 11.00-12.50 / BK-Z-06
Office Hour(s)
Wednesday, between 13:00-15:00, BK 8th floor, Room No:8
Teaching Methods and Techniques
-Lecture, discussions and presentations.
Principle Sources
-Books written in marketing area (The book list is revised in each year and not include textbooks)
Other Sources
-Newspapers and magazines.
Course Schedules
Week
Contents
Learning Methods
1. Week
Discussion of Contemporary Marketing Concepts
Concept Definitions and Related Examples
2. Week
Discussion of Contemporary Marketing Concepts
Concept Definitions and Related Examples
3. Week
Discussion of Contemporary Marketing Concepts
Concept Definitions and Related Examples
4. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
5. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
6. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
7. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
8. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
9. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
10. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
11. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
12. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
13. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
14. Week
Book Presentations and Discussion of Contemporary Marketing Concepts
Discussions of the Wek's Book, Concept Definitions and Related Examples
15. Week
Final week
Final
16. Week
Final week
Final
17. Week
Final week
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
30
Attendance
1
20
Final Exam
1
50
Program Outcomes
PO-1
Demonstrates a basic level of understanding in related disciplines (such as economics, sociology, psychology, quantitative sciences, etc.) that form a foundation for business administration, and makes use of and applies them to the field of business.
PO-2
Applies mathematical, scientific and social knowledge to business problems.
PO-3
Demonstrates a basic level of understanding in business functions and management (such as management, production, marketing, accounting, finance, human resources, behavioural sciences, etc.) and interprets the theoretical arguments focusing on interactions between the actors and the cultures in the field.
PO-4
Determines how to use acquired theoretical and practical knowledge and skills related to business in application and field analysis and applies them.
PO-5
Identifies and evaluates the relations in the field of business; describes the problems and presents analytical solutions through modelling and interpreting (critical thinking).
PO-6
Designs a business process in any functional stage that complies with identified objectives.
PO-7
Develops effective business communication skills (written-verbal/formal-informal).
PO-8
Owns effective working skills individually or on a team in business and multidisciplinary fields.
PO-9
Acts with a sense of professional and ethical responsibility.
PO-10
Improves effective verbal and written communication skills in Turkish, and acquires competence in minimum one foreign language.
Learning Outcomes
LO-1
Learning contemporary marketing concepts
LO-2
Improving the intellectual knowledge in marketing area.
LO-3
Integration of the basic marketing concepts with the contemporary ones.
LO-4
Knowledge of recent and original marketing implementations.
LO-5
Improving the creative thinking in marketing area.
