The aim of this course is to provide both theoretical and practical information about sales, which is part of the marketing concept for the students. For this reason, the course will first provide comprehensive theoretical information about the basics of marketing, then move on to sales techniques. With the techniques to be explained, students will be able to apply sales effectively in their daily lives.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course and general introduction to marketing principles and sales
Lecture, discussion, research, application, homework and project preparation
2. Week
Marketing principles and theories
Lecture, discussion, research, application, homework and project preparation
3. Week
Market segmentation, target market selection and positioning
Lecture, discussion, research, application, homework and project preparation
4. Week
Value of marketing and especially sales to consumers, firm and collective
Lecture, discussion, research, application, homework and project preparation
5. Week
Principles of sales, theories of sales, sales techniques
Lecture, discussion, research, application, homework and project preparation
6. Week
Features that should be in an active salesperson
Lecture, discussion, research, application, homework and project preparation
7. Week
Midterm
8. Week
Customer recognition: Consumers' desires and needs, motivation and personality concepts
Lecture, discussion, research, application, homework and project preparation
9. Week
Customer engaging: Consumer and brand loyalty
Lecture, discussion, research, application, homework and project preparation
10. Week
Applied sales techniques and communication skills
Lecture, discussion, research, application, homework and project preparation
11. Week
Applied sales techniques and communication skills
Lecture, discussion, research, application, homework and project preparation
12. Week
Term Paper Presentations
Lecture, discussion, research, application, homework and project preparation
13. Week
Term Paper Presentations
Lecture, discussion, research, application, homework and project preparation
14. Week
Final
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Optician has a basic level of theoretical knowledge in the field
PO-2
They describes terms related to Opticianry field
PO-3
They will have a basic level of practical knowledge in Opticianry field
PO-4
They define problems when faced with an unexpected situation in line with the information obtained from the device.
PO-5
Detects problems and looks for solutions in their field
PO-6
Optician, using the basic knowledge of a given task is executed independently owned.
PO-7
Lifelong learning awareness, identify learning requirements and access to information resources.
PO-8
Inform individuals and organizations about the use of technological knowledge and skills they possess in the relevant issues, share their suggestions for solutions to problems orally and in writing.
PO-9
An optician, use the acquired knowledge and skills at a basic level, he served as a member of the team to face any problem.
PO-10
Personal and public health have sufficient awareness of safety and environmental protection will be aware of the risks that threaten the environment, warned the environmental and human health protection.
Learning Outcomes
LO-1
Will be able to define marketing and sales concepts
LO-2
Explain the place and importance of sales in marketing
LO-3
Define sales principles and theories
LO-4
To be able to evaluate what customer wishes may be through sociological and psychological theoretical knowledge
LO-5
Sales principles and theories will be put into practice
