To have about scientific knowledge the definition, coverage and features of marketing, To gain information about marketing strategies and application.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Fatma KÖMÜRCÜOĞLU SOYTÜRK
Course Assistant(s)
Schedule
Friday 15:00-16:50, CATS MEETİNG
Office Hour(s)
Friday 16:00-16:30, CATS MEETİNG
Teaching Methods and Techniques
Power point presentation and discussion.
In the fall term of 2020-2021 Academic Year, although that lesson has been planned in a formal learning way in advance, it has been decided to practice digital distant learning (online sessions) method rather than formal learning method because of the COVID-19 for the lesson regarding the recommendations by Council of Higher Education. Theoretical parts of the lesson will be given via system of CATs V3.0 and supported by academic and sectoral webinars. If it is possible, applied courses about the lesson will be given via system of CATs V3.0, digitally too. If it is not, they will be given in a way of hybrid model alternately according to the changes in the pandemic conditions in the last part of fall term of 2020-2021.
Principle Sources
Sağlık Hizmetleri Pazarlaması, Prof. Dr. Dilaver Tengilimoğlu, Siyasal Kitabevi, 3. Baskı, 2014.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Basic Concepts Related Marketing And Marketing Concepts İn Healthcare
Power point presentation, examples
2. Week
Development of Marketing in Healthcare
Power point presentation, examples
3. Week
The importance of market research in Health Care
Power point presentation, examples
4. Week
Consumer Behavior in Health Care
Power point presentation, examples
5. Week
Market Segmentation in Health Care, Selection of Target Market,
Power point presentation, examples
6. Week
Market Positioning and Growth in Health Care
Power point presentation, examples
7. Week
Strategic Marketing Planning in Health Care
Power point presentation, examples
8. Week
Midterm Exam
Evaluation
9. Week
Traditional Marketing Mix in Health Care
Power point presentation, examples
10. Week
Extended Marketing Mix in Health Care
Power point presentation, examples
11. Week
Quality Health Care
Power point presentation, examples
12. Week
Total Quality Management in Health Care
Power point presentation, examples
13. Week
New Approaches in Health Care Marketing
Power point presentation, examples
14. Week
Ethics in Health Care Marketing-Brand Concept in Health Care-Review
Power point presentation, examples
15. Week
Final Exam
16. Week
Final Exam
17. Week
Final Exam
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Where necessary to communicate effectively in Turkish and other foreign languages effectively orally or in writing to use
PO-2
The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3
Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4
Health institutions have gained the skills of human resources management
PO-5
Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6
Health institutions have sufficient knowledge about the organization and management.
PO-7
Human resources in healthcare organizations to efficiently use
PO-8
Health sector, local, national and international social issues comprehension
PO-9
Present understanding of management appropriate to apply total quality management in the health sector
PO-10
Used in health care institutions and methods that can be used to develop IT skills have
PO-11
Know the workings of economic and management in healthcare organizations, assessment
PO-12
Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13
Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14
Management functions in health institutions and organizations have sufficient knowledge
PO-15
Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16
The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-1
To define the marketing of health services, to know marketing and customer mix
LO-2
To know the concepts of health and disease, health care services and to distinguish between the types of health care institutions.
LO-3
To know the types of markets, to distinguish different types of competitive market structures
LO-4
To define the concept of power and competitive advantage in a market that determines the competition
LO-5
To know marketing and branding strategies and practices in health care
