Associate Degree Programs
Vocational School of Bussiness Administration
Health Care Management
Anlık RSS Bilgilendirmesi İçin Tıklayınız.Düzenli bilgilendirme E-Postaları almak için listemize kaydolabilirsiniz.

Health Care Management Main Page / Program Curriculum / CONSUMER BEHAVIOR IN HEALTH INSTITUTIONS

CONSUMER BEHAVIOR IN HEALTH INSTITUTIONS

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YSI2014 CONSUMER BEHAVIOR IN HEALTH INSTITUTIONS 3/0/0 DE English 3
Course Goals
The aim of the Consumer Behavior course is; to be informed about factors affecting consumer behavior and decisions and about the consumer decision-making process. It is aimed to explain the relationship between the development of marketing strategies and the understanding of factors affecting consumer behavior.
Prerequisite(s)
Corequisite(s)
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Lecturer Fatma KÖMÜRCÜOĞLU SOYTÜRK
Course Assistant(s)
Schedule Thursday, 14:00-16:50 Cats meeting
Office Hour(s) Thursday, 17:00-17:30 Cats meeting
Teaching Methods and Techniques Lecture, Discussion, Homework, Project
Principle Sources -Prof.Dr.Yavuz Odabaşı 'Tüketici Davranışları' Mediacat
-Asst.Prof.Dr. Gülfidan Barı
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week The concept of consumer behaviour lectures
2. Week The importance of consumer behaviour in marketing lectures
3. Week The relationship between consumer behavior and marketing strategy lectures
4. Week Psychological effects, learning and memory lectures
5. Week Motivation and attention lectures
6. Week Sensation and perception lectures
7. Week EXAM EXAM
8. Week Attitudes, changing attitudes and feelings lectures
9. Week Personality and the self lectures
10. Week Values and lifestyle lectures
11. Week Socio-cultural effects, group dynamics and support group lectures
12. Week Individual effects and spreading novelty lectures
13. Week Social class lectures
14. Week EXAM EXAM
15. Week
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Final Exam 1 60


Program Outcomes
PO-1Where necessary to communicate effectively in Turkish and other foreign languages ​​effectively orally or in writing to use
PO-2The acquired theoretical knowledge in practice in individual work and team work skills to transform
PO-3Health institutions, business ethics and social responsibility have the ability to apply concepts
PO-4Health institutions have gained the skills of human resources management
PO-5Knowing the types of communication techniques in health care institutions and to apply these techniques to analyze and type.
PO-6Health institutions have sufficient knowledge about the organization and management.
PO-7Human resources in healthcare organizations to efficiently use
PO-8Health sector, local, national and international social issues comprehension
PO-9Present understanding of management appropriate to apply total quality management in the health sector
PO-10Used in health care institutions and methods that can be used to develop IT skills have
PO-11Know the workings of economic and management in healthcare organizations, assessment
PO-12Health care facilities planning, organization, coordination, execution and control functions to successfully conduct
PO-13Global health planning in health systems, health policy, etc. Having knowledge on issues and emphasis on patient safety and health, as well as to comprehend the legal consequences of this practice
PO-14Management functions in health institutions and organizations have sufficient knowledge
PO-15Cost management in health care organizations to learn about the process and make relevant records and using the Chart of Accounts to make the accounting records
PO-16The concept of insurance, social security and health systems, Public Health, private health insurance and reimbursement methods to have information.
Learning Outcomes
LO-11.Reasons of consumer behaviour
LO-22.Factors affecting consumers
LO-33.Consumption strategies
LO-44. Consumer reactions
LO-55.Consumer psychology
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15PO 16