Network Economics and Electronic Commerce, E-Transformation Process, E-Business Models, E-Business and SWOT Analysis, Customer Relationship Management, Data Warehousing and Supply
PO 1. To have a basic knowledge in the field of Foreign Trade and to recognize
various documents used
PO-2
PO 2. To have a basic knowledge of Export and customs regulation.
PO-3
PO 3. To gain information about basic methods used in accounting and business practices of these methods
PO-4
PO 4. Identify the functions and applications of marketing in business, do market research and marketing communications as required by their use
PO-5
PO 5. Knowledge of the formation of international trade and international trade policies
PO-6
PO 6. To have the knowledge associated with the management of foreign trade and logistics
PO-7
PO 7. To have the knowledge and use of computer programs
PO-8
PO 8. To have the knowledge of foreign trade financing
PO-9
PO 9. To have the knowledge of international trade and EU law
PO-10
PO 10. To have a basic knowledge on business management and vision on international business
PO-11
PO 11. By graduation project having the practice on researching and reporting the knowledge needed.
PO-12
PO 12. To have the basic law knowledge and legislation related to foreign trade profession
PO-13
PO 13. To have the ability to communicate effectively in orally and in writing
PO-14
PO 14. To have knowledge on Ataturk's Principles and Revolution History
PO-15
PO 15. To have the professional English on Foreign trade
Learning Outcomes
LO-1
Explains the scope of marketing, marketing management, marketing management. It describes the development and modern periods, the marketing system and marketing. It also explains the factors affecting the macro-and micro-external environment, the benefits of marketing, types of stages in the process of strategic business planning and strategic marketing.
LO-2
It gives information about consumer market and the types of it, and also demographic and economic characteristics that affect consumer behavior in the social, psychological and personal factors of consumer purchase decision process, It mentions market segmentation.
LO-3
It describes target market, market segmentation and also explains product, price, place and promotion as marketing mix and product planning, new product development process.
LO-4
It gives information about how to make e-marketing within e-commerce.
LO-5
It describes primary and secondary data with the benefits and drawbacks of the survey,the methods of observation and experiment.
LO-6
It mentions brand management, packaging and product differentiation.
