With examples of products in the field of marketing and brand management , operational and discussed and the numerical data, products and brands mentioned when called , to be configured , to reach the desired point and to ensure that perceived to be permanent.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Büşra Kaya
Course Assistant(s)
Schedule
Monday 16.00 - 17.45, 1B-10
Office Hour(s)
Monday 16.00 - 17.45, 1B-10
Teaching Methods and Techniques
-interactive lecture
Principle Sources
--David A. Aacker, Marka Değeri Yönetimi, Media Cat, İstanbul, 2009.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
What is the product ? Assortment What? What is a brand?
interactive lecture
2. Week
Product Management and Brand Management .
interactive lecture
3. Week
Customer -Based Brand Equity and Brand
interactive lecture
4. Week
Brand Positioning and Values .
interactive lecture
5. Week
Determination of the brand for Configuring Components Brand, Selection.
interactive lecture
6. Week
Design of Marketing Programs to Build Brand Value .
interactive lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Brand
interactive lecture
9. Week
Brand And Product Investment Return , Return Rate, Performance Measurement, Analysis and Assessment.
interactive lecture
10. Week
Digital and Mobile Size Brand and Product Management, Channel Relations .
interactive lecture
11. Week
To revive the brand re- positioning .
interactive lecture
12. Week
Product Design and Brand Management , Brand Management Related Applications.
interactive lecture
13. Week
New Products and Spread of the brand.
interactive lecture
14. Week
New Products and Spread of the brand.
interactive lecture
15. Week
Final
Final
16. Week
Final
Final
17. Week
Final
Final
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1
When the product is called and understand what is happening in those taken when the brand said.
LO-2
The differences between product management and brand management, partnerships and synthesis to comprehend.
LO-3
New products , new brand development , the emergence of , for example, the processes that formed the popular and even losses , to understand the term.
LO-4
To know the products and brands of the local and international markets.
LO-5
Product and / or brand management ability to learn to appreciate the possibilities of intellectual capital career.
