The aim of the course is to deal with the concept of design in the field of visual communication design, as well as detailed analyzes of the processes of interpreting, producing or understanding signs. In addition to the analysis of printed and animated advertisements, the students will make designs related to the field with visual applications such as eclipse designs.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Assist. Prof. Dr. Ömür Kınay Alkan
Course Assistant(s)
Schedule
Wednesday 09.00-11.45 Room 4A-08
Office Hour(s)
Wednesday 14.00-14.45 Office 4B-03
Teaching Methods and Techniques
-This course was planned as formal. Lecture, presentation, homework and the course will be cunducted face to face.
Principle Sources
- Grafik Tasarım Kuramı – H. Armstrong
2- Görsel İletişim ve Grafik Tasarım – T.Uçar
3- Göstergebilim’e Giriş – F.Akerson
4- Görsel Göstergebilim / İmgenin Anlamlandırılması – Günay ve Parsa.
5- İletişim ve Grafik Tasarım – E. Becer
Yaratıcı Tasarımın Temelleri – Ambrose ve Harris.
Other Sources
-Cats platform
Course Schedules
Week
Contents
Learning Methods
1. Week
Communication, visual communication and application areas.
Oral presentation, Case study, Project
2. Week
Design, creativity and semiotic understanding; Art samples.
Oral presentation, Case study, Project
3. Week
Symbols, pictograms. Introduction to semiology.
Oral presentation, Case study, Project
4. Week
Symbols, pictograms, semiology theory and theorists.
Oral presentation, Case study, Project
5. Week
Semiotic analysis of advertisements using painting
Oral presentation, Case study, Project
6. Week
Semiotic analysis of advertisements using painting
Oral presentation, Case study, Project
7. Week
Mid term
Mid term
8. Week
Semiotic analysis of motion and abstract graphics.
Oral presentation, Case study, Project
9. Week
Semiotic analysis of motion and abstract graphics.
Oral presentation, Case study, Project
10. Week
Poster, book cover reviews.
Oral presentation, Case study, Project
11. Week
Poster, book cover reviews.
Oral presentation, Case study, Project
12. Week
Symbolic representation and Ex-libris.
Oral presentation, Case study, Project
13. Week
Symbolic representation and Ex-libris.
Oral presentation, Case study, Project
14. Week
General review and applied project before the final.
Oral presentation, Case study, Project
15. Week
Final Exam
Final
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quiz
1
20
Final Exam
1
50
Program Outcomes
PO-1
PO 1. Education may be successful in their relevant industry knowledge and be equipped.
PO-2
PO 2. Students can also be trained to be employed of advertising and graphic agencies, print shop, photo studios and corporate communications departments of large organizations.
PO-3
PO 3. Graphic Design Program in accordance with the constantly changing and evolving dynamics of community regeneration and aims to capture the contemporary one.
PO-4
PO 4. Graphic Design Program objectives, the basic concepts of art and graphic design application, which includes synthesis.
PO-5
PO 5. At all stages of education, science, technology and artistic values, according to originality, expressive power, the implementation of the scientific method, analysis, and training will be given in accordance with the ability to use the material.
PO-6
PO 6. The program can keep pace with technological innovations brought by the era and is in an effort to progress in line with international educational programs.
PO-7
PO 7. According to the needs of today's self-renewing, producing, manufacturing process involved in, as well as a program of academic studies.
PO-8
PO 8. Our faculty members and students carrying out the work of our school graphics and is a consultant.
PO-9
PO 9. Design on making a lifestyle.
PO-10
PO 10. Advertising, public relations and marketing departments to ensure the adequacy of pre-knowledge to be able to work.
Learning Outcomes
LO-1
Will have the ability to use the expression forms of visual language in the best way.
LO-2
Being able to communicate with the entire target audience as a designer.
LO-3
Examining and designing ways of using the expressive power of visual language
