Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
			//

Course Goals	The relationship betwwen technological change and culturel change. Cultural relations in the context of new media formed by internet and other numerical informatics technologies. The definition of basic social and technological change patterns which are related to new media. The opportunities emerged on the subject of embodiment and supervision of new technologies.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction to Social Media	Verbal Expression, Presentation
2. Week	Web 1.0 & Web 2.0	Verbal Expression, Presentation, Sampling
3. Week	Social networks	Verbal Expression, Presentation, Sampling
4. Week	Digital Citizenship, Digital Natives, Digital Immigrants, Digital Governance	Verbal Expression, Presentation, Sampling
5. Week	Social Media and Marketing Communication, Public Relations, Advertising	Verbal Expression, Presentation, Sampling
6. Week	Social Media and Content Strategies	Verbal Expression, Presentation, Sampling
7. Week	Midterm Exam
8. Week	Social Media and Privacy	Verbal Expression, Presentation, Sampling
9. Week	Crisis Management in Social Media	Verbal Expression, Presentation, Sampling
10. Week	Transmedia, Post Truth concepts and examples	Verbal Expression, Presentation, Sampling
11. Week	Perception and Image Management in Social Media	Verbal Expression, Presentation, Sampling
12. Week	Student presentations	Verbal Expression, Presentation, Sampling
13. Week	Student presentations	Verbal Expression, Presentation, Sampling
14. Week	An overview
15. Week	Final
16. Week	Final
17. Week	Final

Assessments
Evaluation tools	Quantity	Weight(%)
Homework / Term Projects / Presentations	1	20
Final Exam	1	80

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 To understand how Web 2.0 technologies transformed internet LO-2 To assimilate the concepts related to new media technologies and social media and to associate them with communication works. LO-3 To have detailed information about social media tools LO-4 To use social media tools in context of expertise LO-5 To develop social media communication plan

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60