Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
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Course Goals	The uncertainty and change in the environment constantly leaves institutions facing unexpected dangers or opportunities. The existence of the institutions depends on their ability to protect them from these dangers or to evaluate the opportunities. In this course, it is aimed to teach how public relations can be used in the periods of crisis in institutions.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Introduction Course; Conceptual Framework, Swot Analysis	Lectures, presentations, Sample
2. Week	Concept of Crisis and Characteristics of Crises	Lectures, presentations, Sample
3. Week	Factors That Create a Crisis for Businesses	Lectures, presentations, Sample
4. Week	Stages of the Crisis Process	Lectures, presentations, Sample
5. Week	Crisis Management Models	Lectures, presentations, Sample
6. Week	Crisis Communication and Important Points in Crisis Communication	Lectures, presentations, Sample
7. Week	MIDTERM	Written Exam
8. Week	Case Studies in Crisis Communication	Lectures, presentations, Sample Presentation
9. Week	Crisis Communication Theories	Lectures, presentations, Sample
10. Week	Crisis Management Plan and Case Studies	Lectures, presentations, Sample
11. Week	Post-Crisis Management and Case Studies	Lectures, presentations, Sample
12. Week	Problems and Risks Management	Lectures, presentations, Sample
13. Week	Crisis Management in Social Media	Lectures, presentations, Sample
14. Week	Crisis Communication Case Analysis examples Stress Definition, Methods of Coping with Stress	Lectures, presentations, Sample
15. Week	Fınal Exam	Fınal exam
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	20
Homework / Term Projects / Presentations	1	20
Attendance / Participation	1	10
Final Exam	1	50

Program Outcomes PO-1 P O 1. To have basic knowledge about Public Relations and Advertising PO-2 P O 2. To have basic knowledge about Human Resources PO-3 P O 3. To have basic knowledge about Marketing PO-4 P O 4. To have basic knowledge about Aesthetic Arts and Fine Arts PO-5 P O 5. To have basic knowledge about information technology PO-6 P O 6. To have basic knowledge about Law PO-7 P O 7. To have basic knowledge about Project Management PO-8 P O 8. To have knowledge on Atatürk Principles and Revolution History PO-9 P O 9. To have professional English on Communication PO-10 P O 10. To have knowledge about effective Turkish Language PO-11 P O 11.To have knowledge about communication PO-12 P 0 12.To have knowledge about business functions

Learning Outcomes LO-1 - Attack detection and learn to recognize LO-2 - During a crisis public relations practices to know LO-3 - Measure and to comprehend the dimensions of the crisis and the adequacy LO-4 - Crisis situations have the equipment to perform the execution and implementation LO-5 - Crisis conditions, carry out public relations activities

Course Assessment Matrix:

LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60