Associate Degree Programs
Vocational School of Bussiness Administration
Business Management
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
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Course Goals
The aim of this course is; To inform students about basic communication concepts, communication processes, communication history, functions, features, types and communication campaigns.


 
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources
Course Schedules
Week Contents Learning Methods
1. Week Communication Concept and Functions Digital Education
2. Week Communication Process and Its Elements Digital Education
3. Week Historical Process and Classification of Communication Digital Education
4. Week Digital Communication Digital Education
5. Week The Role of Social Media, Big Data and Artificial Intelligence in Digital Communication Digital Education
6. Week Communication and Marketing Digital Education
7. Week Digital Advertising and PR Digital Education
8. Week Midterm
9. Week Communication Language of Businesses Digital Education
10. Week Communication Campaigns Digital Education
11. Week Communication Campaigns Digital Education
12. Week Effective Communication Methods Digital Education
13. Week Organization Communication Digital Education
14. Week Interpersonal Communication and Empathy Digital Education
15. Week FİNAL FİNAL
16. Week FİNAL FİNAL
17. Week FİNAL FİNAL
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Homework / Term Projects / Presentations 1 10
Final Exam 1 50


Program Outcomes
PO-1PO 1. To have a basic knowledge in the field of Business Management
PO-2PO 2. To know organizational structure in the way of planning, organization, leadership and control mechanisms
PO-3PO 3. Recognizing human resources management and labor and social security legislations
PO-4PO 4. To be master in the legislations related to the business and take legal responsibility by taking basic legislations which shapes the regulatory framework of the business into account
PO-5PO 5. To take advantage of data collection techniques for problem solving and decision making
PO-6PO 6. To have a knowledge about basic methods used in accounting and business practices of these methods
PO-7PO 7. Identify the functions and implementations of marketing in business life, be able to conduct market research and use the marketing communication as required
PO-8PO 8. To have the knowledge about computers and relevant programs needed
PO-9PO 9. To be able to apply business processes and basic principles of project management techniques
PO-10PO 10. To have the ability of effective communication skills both orally and written
PO-11PO 11. To be able to make quality-oriented plans within business structure
PO-12PO 12. To be able to develop business analysis for targeting appropriate investments and follow-up
PO-13PO 13. To be able to take advantage of financial analysis techniques within business environment
PO-14PO 14. To be able to benefit from major numerical analysis methods and their implementations in business
PO-15PO 15. To follow the basic legislation related to the business and have a knowledge on basic law
PO-16PO 16. To have knowledge about Ataturk's Principles and Revolution History
PO-17PO 17. Recognize the basic principals and processes of production and sales management
PO-18PO 18. To have vocational knowledge of English in Business and Management
Learning Outcomes
LO-1- Communication, written communication and organizational communication concepts will be examined
LO-2- Communication types, factors affecting communication, letters, articles and content features of shape, fonts, texts activity elements, factors that increase the effectiveness of
LO-3- Public relations reports, report-writing techniques, form and content aspect of the reports, press release writing techniques
LO-4- Contact the definition and meaning, communication routes, obstacles and problems, individual-social, and organizational communication methods
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6
LO 7
LO 8
LO 9
LO 10
LO 11
LO 12
LO 13
LO 14
LO 15
LO 16
LO 17
LO 18
LO 19
LO 20
LO 21
LO 22
LO 23
LO 24
LO 25
LO 26
LO 27
LO 28
LO 29
LO 30
LO 31
LO 32
LO 33
LO 34
LO 35
LO 36
LO 37
LO 38
LO 39
LO 40
LO 41
LO 42
LO 43
LO 44
LO 45
LO 46
LO 47
LO 48
LO 49
LO 50
LO 51
LO 52
LO 53
LO 54
LO 55
LO 56
LO 57
LO 58
LO 59
LO 60
LO 61
LO 62
LO 63
LO 64
LO 65
LO 66
LO 67
LO 68
LO 69
LO 70
LO 71
LO 72