Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
ITO0006		EVENT MANAGEMENT AND BRAND COMMUNICATION	2/0/0	DE	Turkish	2

Course Goals	It is aimed to present new activities which can be suggested as a result of evaluating the activities organized in our country and in our country within the scope of tourism and to learn brand communication.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)	ÖĞR.GÖR. HİLAL GÜNDOĞAN
Course Assistant(s)
Schedule	The course is not offered this semester.
Office Hour(s)
Teaching Methods and Techniques	-
Principle Sources	-
Other Sources	-

Course Schedules
Week	Contents	Learning Methods
1. Week	Activity concept, scope and features	Visual and Audio Lecture. Question Answer Method
2. Week	Activity Tourism	Visual and Audio Lecture. Question Answer Method
3. Week	Management and Coordination of Events	Visual and Audio Lecture. Question Answer Method
4. Week	Event Marketing	Visual and Audio Lecture. Question Answer Method
5. Week	Brand and Brand Communication Concepts	Visual and Audio Lecture. Question Answer Method
6. Week	Market Analysis	Visual and Audio Lecture. Question Answer Method
7. Week	Midterm
8. Week	Segmentation	Visual and Audio Lecture. Question Answer Method
9. Week	Positioning	Visual and Audio Lecture. Question Answer Method
10. Week	Brand Identity and Personality	Visual and Audio Lecture. Question Answer Method
11. Week	Brand Architecture	Visual and Audio Lecture. Question Answer Method
12. Week	Brand Communication and Efficiency in Tourism Sector	Visual and Audio Lecture. Question Answer Method
13. Week	Sample Application	Visual and Audio Lecture. Question Answer Method
14. Week	Sample Application	Visual and Audio Lecture. Question Answer Method
15. Week	Final Exam
16. Week	Final Exam
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)

Program Outcomes PO-1 Communicating with the Guest PO-2 Making Accommodation Services in Professional Foreign Language and Providing Information to Guests. PO-3 Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management PO-4 Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy PO-5 Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations PO-6 Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry PO-7 Preparing the floor for floor services, floor control, cleaning services in housekeeping PO-8 Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions PO-9 Understanding Marketing in Tourism PO-10 Applying Quality Management Systems, Developing Yourself Using IT Facilities PO-11 First aid to the patient / injured in emergencies

Learning Outcomes LO-1 Understanding the concept of activity LO-2 Events can be managed LO-3 Organizing events in the tourism sector LO-4 Understanding of brand concept LO-5 Relation of tourism and brand concept

Course Assessment Matrix:

	PO 1	PO 2	PO 3	PO 4	PO 5	PO 6	PO 7	PO 8	PO 9	PO 10	PO 11
LO 1
LO 2
LO 3
LO 4
LO 5