General understanding of marketing; the differences of tourism services marketing from the traditional marketing approach; features of the services; tourism marketing mix elements (4P's); Explaining tourism marketing policy and strategies.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
Participation in the lesson, active listening, delivering assignments, and projects, learning with questions, being willing and willing, adopting the lesson.
Instructor(s)
ÖĞR.GÖR. PELİN FATMA TUNA ARSLAN
Course Assistant(s)
Schedule
Office Hour(s)
Salı 10:00-12:45
2A02
Teaching Methods and Techniques
Lectures,
Presentation,
Discussion
Principle Sources
TOURISM MARKETING, Nazmi Kozak, Detay Publishing
Other Sources
TOURISM MARKETING, Mikdat Erol, Ekin Publishing
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to marketing and general information about marketing, The historical development process of marketing, Marketing insights
Visual and Audio Lecture. Question Answer Method
2. Week
Introduction and development of tourism marketing, Characteristics and targets of tourism marketing, Structure of tourism market, Purchasing behavior of tourists
Visual and Audio Lecture. Question Answer Method
3. Week
Market segmentation in tourism businesses, market and marketing strategies
Visual and Audio Lecture. Question Answer Method
4. Week
Tourism marketing mix members, marketing research and strategies
Visual and Audio Lecture. Question Answer Method
5. Week
Touristic product planning and strategies, Touristic product life cycles and strategies
Visual and Audio Lecture. Question Answer Method
6. Week
Pricing decisions in tourism, Pricing methods and strategies
Visual and Audio Lecture. Question Answer Method
7. Week
Distribution channels in tourism and distribution types, Distribution strategies, Concepts of promotion in tourism businesses, Methods of promotion and strategies
Visual and Audio Lecture. Question Answer Method
8. Week
Midterm
9. Week
Marketing research in tourism, Marketing research processes and methods and marketing research areas
Visual and Audio Lecture. Question Answer Method
10. Week
Strategic planning and management in tourism, Planning methods and processes
Visual and Audio Lecture. Question Answer Method
11. Week
Definition and importance of destination management in tourism, Destination planning and image creation methods
Visual and Audio Lecture. Question Answer Method
12. Week
Marketing audit and performance measurement, Marketing audit functions and types, Performance evaluation methods
Visual and Audio Lecture. Question Answer Method
13. Week
Tourism marketing policies and principles, Purposes of marketing policies, departments and strategies, International tourism marketing policies and strategy of entering markets
Visual and Audio Lecture. Question Answer Method
14. Week
Modern marketing in tourism businesses, database marketing, relational marketing, internet marketing
Visual and Audio Lecture. Question Answer Method
15. Week
Final week
16. Week
Final week
17. Week
Final week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Communicating with the Guest
PO-2
Making Accommodation Services in Professional Foreign Language and Providing Information to Guests.
PO-3
Managing Human Resources, Introducing Professional Ethics, Explaining the Principles of Hotel Management
PO-4
Explaining Basic Travel-Tourism Concepts, Introducing Tourism's Impact on Economy
PO-5
Guiding in the execution of the front office services, guest check in / check out the process, to carry out transactions, to carry out the transfer operations, to carry out the reporting operations
PO-6
Fulfilling the Obligations Regarding Tourism Legislation, Making Correspondence with the Ministry
PO-7
Preparing the floor for floor services, floor control, cleaning services in housekeeping
PO-8
Introducing the Coastal Region of Turkey, to promote Turkey's Central Regions
PO-9
Understanding Marketing in Tourism
PO-10
Applying Quality Management Systems, Developing Yourself Using IT Facilities
PO-11
First aid to the patient / injured in emergencies
Learning Outcomes
LO-1
To introduce tourism marketing concept
LO-2
Describe and interpret market segmentation and target market selection applications
LO-3
Explain marketing research
LO-4
To introduce marketing mix in tourism
LO-5
Explaining the location of tourism marketing in the business
