The course aims to focus on how to construct effective and descriptive user research that is the basis of designing successful products and services, and how to position research activities in product development and decision making processes. The course that is structured as a series of workshops will enable students to learn the implementation and management of user research by practicing the whole process step by step with academic, theoretical knowledge and direct applications.The course aims to focus on how to construct effective and descriptive user research that is the basis of designing successful products and services, and how to position research activities in product development and decision making processes. The course that is structured as a series of workshops will enable students to learn the implementation and management of user research by practicing the whole process step by step with academic, theoretical knowledge and direct applications.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Lecturer Ahmet Erşanlı
Course Assistant(s)
Schedule
Friday, 12.00-14.45, Cats Virtual Room.
Office Hour(s)
Friday, 11:00-12.00, Atakoy Campus, Art and Desing Faculty. Cats Virtual Room.
Teaching Methods and Techniques
-Verbal presentation, practice
Principle Sources
-Klein, Laura (2016). Build Better Products: A Modern Approach to Building Successful.
-Kumar, Vijay (2012). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization.
-Portigal, Steve (2013). Interviewing Users: How to Uncover Compelling Insights
-Sharon, Tomer (2016), Validating Product Ideas: Through Lean User Research
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the UX Research + Researcher Skills
Verbal lecture
2. Week
UX Research in Product Development
Verbal lecture
3. Week
Defining & Framing (Research Plan + Persona, Proto Persona)
Verbal lecture
4. Week
User Research Techniques
Verbal lecture
5. Week
Preparation for the Implementation 1 (Research Scripts)
Verbal lecture
6. Week
Preparation for the Implementation 2 (Recruitment + Remote Research Techniques)
Verbal lecture
7. Week
Midterm
Midterm
8. Week
Preparation for the Implementation 3 (Moderation, Facilitation, Note Taking)
Verbal lecture
9. Week
How to Conduct Field Studies + Data Collection
Verbal lecture
10. Week
Analysis & Synthesis
Verbal lecture
11. Week
Findings & Insights
Verbal lecture
12. Week
Communicating the Findings & Insights (Reporting & Mapping) Verbal lecture
Verbal lecture
13. Week
Usability Studies (Heuristic Evaluation)
Verbal lecture
14. Week
Final Exam
Final Exam
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
I. Learn different user research techniques
LO-2
II. Discover the role of user research in the product development process, and how to implement it.
LO-3
III. Learn the fundamental steps of user research such as defining and framing, field activities and data analysis.
LO-4
IV. Learn how to define target profile, personas for user research activities.
LO-5
V. Learn how to design a user research and create the approach and methodology that follows the business needs.
LO-6
VI. Discover how to create research plans, scripts and toolkits that is required in a research process.
LO-7
VII. Learn how to manage the data and implement qualitative analysis techniques.
