The course aims to enable students to learn up-to-date information about social media platforms and systematically updated operating infrastructure, and to implement practices that will improve their ability to produce and manage corporate social media content in line with social media management principles.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Ceren Bilgici Oğuz
Course Assistant(s)
Schedule
Monday, 09:00-11.45, Ataköy Campus, Faculty of Arts and Design, AK STF MAC LAB
Office Hour(s)
Thursday, 10.00 11.00, Ataköy Campus, Faculty of Arts and Design. AK 1D 13
Teaching Methods and Techniques
-Verbal lecture, practice
Principle Sources
Hjorth, Larissa, and Sam Hinton. Understanding social media. Sage, 2019.
Güçdemir, Y. (2017). Sosyal Medya: Halkla İlişkiler. Reklam ve Pazarlama, İstanbul: Derin Yayınları
Other Sources
Güçdemir, Y. (2012). Sanal ortamda iletişim bir halkla ilişkiler perspektifi. İstanbul: Derin Yayınları.
Saruhan, O. (2018). Sosyal Medya Canavarı Olmak İster misin? MediaCat Kitapları, İstanbul.
Deneçli, S. (2015). Markaların sosyal medya yönetimi. Kriter Yayınevi.
Course Schedules
Week
Contents
Learning Methods
1. Week
Social media overview
Verbal Lecture, Practice
2. Week
Development of social media platforms and current popular platforms
Verbal Lecture, Practice
3. Week
Social media platforms infrastructure and algorithms
Verbal Lecture, Practice
4. Week
Social media strategy development process for institutions
Verbal Lecture, Practice
5. Week
Social media strategy development principles for organizations
Verbal Lecture, Practice
6. Week
Ethical values in social media practices
Verbal Lecture, Practice
7. Week
Social media applications in crisis environment in new media
Verbal Lecture, Practice
8. Week
Midterm
Midterm
9. Week
Social media campaign development
Verbal Lecture, Practice
10. Week
Developing creative content strategy in social media
Verbal Lecture, Practice
11. Week
Developing an interaction-oriented content strategy in social media
Verbal Lecture, Practice
12. Week
Industry-oriented social media applications
Verbal Lecture, Practice
13. Week
Industry-oriented social media applications
Verbal Lecture, Practice
14. Week
Final Exam
Final Exam
15. Week
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Knows the importance of social media platforms for institutions
LO-2
Knows the basic concepts and processes of social media
LO-3
Knows the principles of corporate social media management
LO-4
Can develop social media applications for institutions
LO-5
Knows the stages of social media strategy development
