Undergraduate
Faculty of Arts and Design
New Media
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New Media Main Page / Program Curriculum / PROJECT WRITING AND PREPARATION

PROJECT WRITING AND PREPARATION

Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
YM4208 PROJECT WRITING AND PREPARATION 1/2/0 DE Turkish 4
Course Goals

In this course, it is aimed to provide students with basic knowledge of project writing and project management in different fields, especially in the creative industries.

Prerequisite(s) Course Code Course Name…
Corequisite(s) Course Code Course Name…
Special Requisite(s) The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s) Assoc. Prof. Nurhan Yel
Course Assistant(s)
Schedule Monday, 10.00-12.45, Ataköy Campus, Faculty of Arts and Design. AK 1B0406
Office Hour(s) Instructor name, day, hours, XXX Campus, office number.
Teaching Methods and Techniques -
Principle Sources -

-          Nihal Albayrak, Proje Yönetimi,  Nobel Akademik Yayıncılık, 2021

-          Yard.Doç.Dr.Ferhat Çağıltay, Prof.Dr.Metin Timur, Proje Hazırlama Tekniği, Nobel Akademik Yayıncılık, 2009

Other Sources -
Course Schedules
Week Contents Learning Methods
1. Week Development of Creative Industries in the World and in Turkey Verbal lecture
2. Week Design Factory Verbal lecture
3. Week Description and general characteristics of project Verbal lecture
4. Week Objectives and types of project Verbal lecture
5. Week Project Cycle Management Verbal lecture
6. Week Brand Strategy, Insight and Audience Verbal lecture
7. Week MIDTERM MIDTERM
8. Week Building a Brand Culture Verbal lecture
9. Week Project planning and preparation Verbal lecture
10. Week Logical framework approach / Stakeholder analysis; problem analysis Verbal lecture
11. Week Logical approach/ Goal analysis; strategy analysis Verbal lecture
12. Week Review of Sample Projects Review of Sample Projects
13. Week Review of Sample Projects Review of Sample Projects
14. Week Student Project Presentations Student Project Presentations
15. Week Student Project Presentations Student Project Presentations
16. Week Student Project Presentations Student Project Presentations
17. Week FINAL EXAM FINAL EXAM
Assessments
Evaluation tools Quantity Weight(%)
Midterm(s) 1 40
Homework / Term Projects / Presentations 1 60


Program Outcomes
PO-1The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8 The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9The students will be able to understand artistic works by following current and digital works of art.
PO-10The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1I: Gain knowledge and understanding on creative and cultural industries.
LO-2II. Know the concepts of creativity, innovation and entrepreneurship.
LO-3III. Know the purpose and types of the project.
LO-4IV. Perform the activities in the project preparation phase.
LO-5V. Perform the activities in the project writing phase.
LO-6VI. Write a sample project.
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3PO 4PO 5PO 6PO 7PO 8PO 9PO 10PO 11PO 12PO 13PO 14PO 15
LO 1
LO 2
LO 3
LO 4
LO 5
LO 6