In the course, the rise of audio marketing within the scope of digital marketing communication and the concepts and approaches to podcast marketing that stand out in this context will be explained. Within the scope of the course, it is aimed to inform the students about digital audio marketing marketing, podcast marketing methods and basic strategies, tools and methods for podcast advertising.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Özge Özkök Şişman
Course Assistant(s)
Schedule
-Monday, 09:00-10:45. Ataköy Campus, Faculty of Arts and Design. AK1C0406
Office Hour(s)
-Thursday,10:00-11:00. Ataköy Campus, Faculty of Arts and Design, AK1D13
-Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans. Stephen Woessner. Amacom Publishing.
- A Quick Start Guide to Podcasting (2020), Mark Harnett. Kogan Page.
Course Schedules
Week
Contents
Learning Methods
1. Week
The rise of podcast and audio culture
Verbal Lecture, classroom discussion
2. Week
Audio culture and theoretical discussions in the context of podcasts
Verbal Lecture, classroom discussion
3. Week
Audio culture and theoretical discussions in the context of podcasts
Verbal Lecture, classroom discussion
4. Week
Current conceptual approaches to the podcast ecosystem
Verbal Lecture, classroom discussion
5. Week
Current conceptual approaches to the podcast ecosystem
Verbal Lecture, classroom discussion
6. Week
Introduction to audio marketing
Verbal Lecture, classroom discussion
7. Week
The rise of audio marketing
Verbal Lecture, classroom discussion
8. Week
MIDTERM
MIDTERM
9. Week
Discussions on podcast marketing communications in the context of the podcast economy
Verbal Lecture, classroom discussion
10. Week
Defining the basic concepts and strategies of podcast marketing
Verbal Lecture, classroom discussion
11. Week
Storytelling in podcast marketing
Verbal Lecture, classroom discussion
12. Week
Podcast advertising and monetization
Verbal Lecture, classroom discussion
13. Week
Podcast advertising and sponsorship apps
Verbal Lecture, classroom discussion
14. Week
Content planning and project preparation in the context of the new consumer concept
Verbal lecture and practise
15. Week
Content planning and project preparation in the context of the new consumer concept
Verbal lecture and practise
16. Week
Evaluation of projects
Evaluation of Projects
17. Week
FINAL EXAM
FINAL EXAM
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Teaching sound-based digital technologies.
LO-2
Teaching theoretical foundations in the podcast and audio culture context.
LO-3
Teaching conceptual approaches in line with the podcast ecosystem.
LO-4
Teaching voice marketing.
LO-5
Teaching podcast marketing strategies, methods, and techniques.
LO-6
Teaching podcast advertising formats.
LO-7
Teaching project development for podcast marketing
