In parallel with the development of communication technology, the concept and production of digital content in computer networks has become important. It is aimed to produce original and interactive contents in line with the habits of internet users and to teach how to optimize the produced bulgers and how to order them.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Assoc. Prof. Nurhan Yel
Course Assistant(s)
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Schedule
-Thursday, 13.00-14.45, Atakoy Campus, Art and Desing Faculty. AKB18
Office Hour(s)
Monday, 13.00-15.00, Atakoy Campus, Art and Desing Faculty, 1-D-08
-C.C. Chapman, Ann Handley. Rules of Content Management in Digital Age: Mediacat Publications, 2012. -Oh, Bird. Content Marketing: Brand and Story Creation Strategies in the Digital World, 2016.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Explanation of Digital Content concept.
Lecture, case studies, class discussion
2. Week
Explanation of the development of the content process from traditional media to new media.
Lecture, case studies, class discussion
3. Week
Explanation of text and voice from digital content types, giving examples on topic.
Lecture, case studies, class discussion
4. Week
Explanation of photos, video and hybrid content from digital content types, giving examples on the topic.
Lecture, case studies, class discussion
5. Week
Information on the development of digital content platforms.
Lecture, case studies, class discussion
6. Week
From digital content platforms; Blog, Wiki, Social Media, Mobile App, E-Magazine, Search Engine, Web Site.
Lecture, case studies, class discussion
7. Week
Midterm
Midterm
8. Week
Discussion of the concept of digital content.
Lecture, case studies, class discussion
9. Week
Information about the rules of digital content production.
Lecture, case studies, class discussion
10. Week
Explanation of the features of digital content production - such as quality, authenticity, personalization and simplicity.
Lecture, case studies, class discussion
11. Week
Explanation of digital article writing through practical examples.
Lecture, case studies, class discussion
12. Week
Practical presentation of video production.
Lecture, case studies, class discussion
13. Week
Focus on the "deduction" method of digital content strategies.
Lecture, case studies, class discussion
14. Week
Explanation of "induction" and "content context" from digital content strategies.
Lecture, case studies, class discussion
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Able to improve visual literacy skills.
LO-2
Able to develop a critical and creative thinking.
LO-3
Able to be competent in the selection and use of appropriate tools and technology.
LO-4
Able to select suitable topics appropriate to their target audience.
LO-5
Able to edit and produce content suitable for search engine optimatization.
