New media has changed the practices of many business areas and has become an important part of communication strategies. The purpose of the Public Relations course in social media is to discuss the concept of social media, the characteristics of social networks and their use in different areas, and to develop content, communication and marketing strategies for brands through social networks. The scope of duty of the public relations discipline, which acts as a bridge in the communication of businesses with the target audience and the functions of providing two-way benefits will be discussed in relation to new media. The course is important in order to prepare a successful social media communication plan that can be used in different sectors.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assist. Prof. Dr. İrem Aydoğdu
Course Assistant(s)
Schedule
-Thursday- 09:00-10:50, Atakoy Campus, Art and Desing Faculty,5B060810
Office Hour(s)
-Thursday, 09:00-10:50,Atakoy Campus, Art and Desing Faculty, 5B060810
The concept of public relations and its historical development
Verbal lecture
2. Week
Early examples and models of public relations
Verbal lecture
3. Week
Disciplines related to public relations
Verbal lecture
4. Week
Stages of public relations
Verbal lecture
5. Week
Proactive and reactive public relations
Verbal lecture
6. Week
Discussion of current public relations campaign examples
Verbal lecture
7. Week
Digital public relations and examples
Verbal lecture
8. Week
Midterm Exam
Midterm Exam
9. Week
Social media tools and their use
Verbal lecture
10. Week
The relationship between Web 1.0, 2.0, 3.0, 4.0 and the field of public relations
Verbal lecture
11. Week
Social media and content strategies
Verbal lecture
12. Week
Perception, image and reputation management in social media
Verbal lecture
13. Week
Crisis management in social media
Verbal lecture
14. Week
Evaluation of crisis management in public relations on the internet
Verbal lecture
15. Week
General repetition
Evaluation
16. Week
General repetition
Evaluation
17. Week
General repetition
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Students will be able to define the new media and evaluate their social impact.
LO-2
Students will be able to comprehend Public Relations and establish a relationship with the new media.
LO-3
Students will be able to see the differences between the conventional media and the new media in terms of public relations.
LO-4
Will be able to analyze the new communication language produced by Social Media.
LO-5
Will be able to analyze the ongoing public relations campaigns in the New Media.
