The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System.
It is the aim of reinterpreting the field of public relations, which is a communication task, which requires specialization at the same time, with today's communication technologies, and to reinterpret them in today's interactive and versatile communication environment.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Cihan Sercan Çakır
Course Assistant(s)
Schedule
-Tuesday- 11.00-12.45, Atakoy Campus, Art and Desing Faculty, Cats Virtual Class
Office Hour(s)
-Tuesday, 13.00-14.00,Atakoy Campus, Art and Desing Faculty, Cats Virtual Class
Teaching Methods and Techniques
-Describe, explain, analyze, sample, discuss.
Principle Sources
- Peltekoğlu, Filiz Balta; What is Public Relations ?, Extended 5th Edition, Beta Publications, Istanbul, 2007. - Censor, Idil; Public Relations in the Virtual Environment, Beta Publishing Distribution, Istanbul, 2008.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Explanation of the concept of Public Relations.
Verbal lecture
2. Week
Giving general information about public relations area.
Verbal lecture
3. Week
To give information about the historical development of public relations.
Verbal lecture
4. Week
Transmission of information about Public Relations Theories.
Verbal lecture
5. Week
Transmission of examples of current public relations practices.
Verbal lecture
6. Week
Discussion of current public relations campaign examples.
Verbal lecture
7. Week
Midterm
Midterm
8. Week
Explanation of the reflection of new communication technologies in the field of public relations.
Verbal lecture
9. Week
Explaining the concept of PR 2.0, which comes with the concept of Web 2.0.
Verbal lecture
10. Week
Explanation of the concept of PR 2.0 that comes with the concept of Web 2.0.
Verbal lecture
11. Week
Information on Blogs, one of the PR 2.O's application areas.
Verbal lecture
12. Week
Information on Podcasts and Wikis, which are other application areas of PR 2.0.
Verbal lecture
13. Week
Information on rich content websites, which is an important tool for PR 2.0, through current examples.
Verbal lecture
14. Week
Evaluation of the issue of crisis management in relation to the people in the internet environment.
Verbal lecture
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Students will be able to define the new media and evaluate their social impact.
LO-2
Students will be able to comprehend Public Relations and establish a relationship with the new media.
LO-3
Students will be able to see the differences between the conventional media and the new media in terms of public relations.
LO-4
Will be able to analyze the new communication language produced by Social Media.
LO-5
Will be able to analyze the ongoing public relations campaigns in the New Media.
