The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System.
The aim of the course is to enable the students to produce a project in accordance with the knowledge and experience they have acquired in the theoretical and practical areas during their four years of education.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assoc. Prof. Ceren Bilgici Oğuz; Assoc. Prof. Nurhan Yel; Assist. Prof. Dr. Sezgi Turfanda; Assist. Prof. Dr. Özge Özkök Şişman
Course Assistant(s)
Schedule
Assist. Prof. Dr. Ceren Bilgici Oğuz; Tuesday, 13.00-15.45. Ataköy Campus, Faculty of Arts and Design, AK1C 11-13 Assoc. Prof. Nurhan Yel; Tuesday, 14.00-16.45. Ataköy Campus, Faculty of Arts and Design, AK1D 0709 Assist. Prof. Dr. Sezgi Turfanda; Monday, 11.00-13.45. Ataköy Campus, Faculty of Arts and Design, AK 1B0406
All kinds of scientific resources related to the project
Other Sources
Face to face interviews
Course Schedules
Week
Contents
Learning Methods
1. Week
Description of the course
Verbal Lecture
2. Week
Presentation and discussion of ideas
Verbal Lecture
3. Week
Presentation and discussion of ideas
Verbal Lecture
4. Week
Presentations of institution analysis, target audience analysis and market analysis of the project in the context of situation analysis
Verbal Lecture
5. Week
Presentations of institution analysis, target audience analysis and market analysis of the project in the context of situation analysis
Verbal Lecture
6. Week
SWOT and positioning presentations of the project in the context of situation analysis
Verbal Lecture
7. Week
SWOT and positioning presentations of the project in the context of situation analysis
General Evaluation
8. Week
General Evaluation
General Evaluation
9. Week
Strategy analysis presentations of competitors' digital platforms
Verbal Lecture, Practise
10. Week
Competitors' social media analysis presentations
Verbal Lecture, Practise
11. Week
Establishing communication strategies of projects in the context of new media
Verbal Lecture, Practise
12. Week
Presentations of communication strategies of projects in the context of new media
Verbal Lecture, Practise
13. Week
General Evaluation Presentations
Verbal Lecture, Practise
14. Week
General Evaluation Presentations
General Evaluation Presentations
15. Week
General Evaluation
General Evaluation
16. Week
General Evaluation
General Evaluation
17. Week
General Evaluation
General Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
30
Attendance / Participation
1
10
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to investigate a topic of interest in depth
LO-2
The students will be able to put forward the theoretical approaches of the project topic in scientific ways
LO-3
The students Will be able to create an original work with the project
LO-4
The students Will be able to express the project in a verbal and written manner
LO-5
The students will be able to specialize in the field with the project on the selected topic
