To improve students' understanding of the relationship between the media and popular culture, and to help students gain a critical perspective on popular culture and help them become readers.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Assoc. Prof. Nurhan Yel
Course Assistant(s)
Schedule
Thursday, 12.00-13.45, Atakoy Campus, Art and Desing Faculty. AK ZD1
Office Hour(s)
Monday, 13.00-15.00, Atakoy Campus, Art and Desing Faculty, 1-D-09
- GÜRBİLEK Nurdan, Vitrinde Yaşamak - 1980’lerin Kültürel İklimi, İstanbul, Metis, 2001.
Other Sources
-Sectoral research
Course Schedules
Week
Contents
Learning Methods
1. Week
Explanation of concepts of culture, popular culture and mass culture.
Verbal lecture
2. Week
Information on popular culture and art relation.
Verbal lecture
3. Week
Current evaluations on popular art.
Verbal lecture
4. Week
Explanation of the concept of commercialization and popularization.
Verbal lecture
5. Week
Explanation of Popular Culture Theories.
Verbal lecture
6. Week
Explanation of Popular Culture Theories.
Verbal lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Information on popular culture and literature.
Verbal lecture
9. Week
Discussion of cinema industry subject through examples.
Verbal lecture
10. Week
Describing the concepts of the Lower Culture and Upper Culture.
Verbal lecture
11. Week
Evaluation of the relationship between popular culture and advertising.
Verbal lecture
12. Week
Evaluation of popular culture and advertising relation through current examples.
Verbal lecture
13. Week
Student Presentations
Student Presentations
14. Week
Student Presentations
Student Presentations
15. Week
Student Presentations
Student Presentations
16. Week
Student Presentations
Student Presentations
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
Able to gain a theoretical approach and thinking towards communication and popular culture.
LO-2
Able to develop a comprehensive understanding of the relationship between culture, communication and communication sciences
LO-3
Able to gain a macro viewpoint and interdisciplinary perspective on the field of communication.
LO-4
Able to analyze the production and reproduction processes of popular culture and media content.
LO-5
Able to gain the ability to analyze and interpret mediated life, culture and society.
