The aim of the course is to increase students' social foresight and to spread innovative development to the ground and to actively adopt innovative thinking by students. Within the scope of applied training, it is aimed to strengthen the innovative development and entrepreneurship ecosystem. Universal development will be supported within the scope of the Global Development Goals.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Efe Anğın
Course Assistant(s)
Schedule
-Wednesday, 11.00-12.45, Ataköy Campus, Faculty of Arts and Design, AK1B02
Office Hour(s)
-Wednesday, 09.00-10.00, Ataköy Campus, Faculty of Arts and Design, AK1B02
Teaching Methods and Techniques
Lectures, Case studies, Class discussion
Principle Sources
İnovasyon – Harvard Bisuness Review
Girişimcilik ve İnovasyon Yönetimi – Kahraman Çatı
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Meeting and Introduction to the Lesson – Defining the Initiative
Verbal Expression – Discussion
2. Week
Entrepreneur and Innovation Concepts – Future Foresight
Verbal Expression – Discussion
3. Week
Discovery of Social Needs – Innovations Sought after in the Developing World
Verbal Expression – Discussion- Practice
4. Week
Global Development Goals – What Are They and Why Are They Implemented?
Verbal Expression – Discussion
5. Week
Global Development Goals Türkiye Indices – Innovative Approaches According to the Results of the Indices
Verbal Expression – Discussion- Practice
6. Week
The Importance of Team Building in Entrepreneurship Basic Points in Team Management – Digital Management (Roles and Systems)
Verbal Expression – Discussion
7. Week
Current Initiative Examples – Evaluating Ideas – Observing Opportunities – Incentives and Important Guidances
Verbal Expression – Discussion
8. Week
Midterm Exam
Midterm Exam
9. Week
Effective Presentation Techniques – Field Studies in Entrepreneurship
Verbal Expression – Discussion- Practice
10. Week
Conveying Ideas with a Presentation – Persuasive Communication
Verbal Expression – Discussion- Practice
11. Week
Artificial Intelligence Supported Innovative Studies – The Effect of Artificial Intelligence Initiatives and Internet of Things Concepts on Entrepreneurship
Verbal Expression – Discussion
12. Week
Innovation Projects Evaluation
Verbal Expression – Discussion- Practice
13. Week
Budget Planning, Crisis and Digital Communicative Approaches in Entrepreneurship
Verbal Expression – Discussion
14. Week
Global Communication in Entrepreneurship – Creating a World Brand from a Local Enterprise
Verbal Expression – Discussion
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Quizzes
1
10
Homework / Term Projects / Presentations
1
10
Final Exam
1
50
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to define digital economy concept.
LO-2
The students will be able to relate technology and innovation issues.
LO-3
The students will be able to interpret information society and information economy.
LO-4
The students will be able to explain digital entrepreneurship principles.
LO-5
The students will be able to discuss current developments in the digital economy.
