The aim of the course is to follow the dynamics of the digital world. Professional perspective to digital and social media and strengthening adaptation to the innovative world. Intensive examination of samples from the world There will be a course to interpret.
Prerequisite(s)
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Corequisite(s)
-
Special Requisite(s)
-
Instructor(s)
Lecturer Gözde Kuzu Uluçay
Course Assistant(s)
-
Schedule
-Thursday, 11.00-12.45, Ataköy Campus, Faculty of Art and Design. AK ZD2
Office Hour(s)
Teaching Methods and Techniques
It has been planned as Digital Distance Education and will be supported by sectoral E-Webinars that will be delivered in the Fall Semester with 100% Asynchronous and Synchronous enriched digital method and CATs V3.0 interface.
Principle Sources
Otomatik Müşteri (John Warrillow)
Markalar Nasıl Genç Kalır (Joeri Van Den Bergh & Mattias Behrer)
Gerçek Zamanlı Pazarlama ve Halkla İlişkiler (David Meerman Scott)
Seminars; It will take place with the participation of people who are experienced in their fields operating in the fields of Marketing, Advertising, Public Relations, Media and convergence.
Digital Education
7. Week
Seminars; It will take place with the participation of people who are experienced in their fields operating in the fields of Marketing, Advertising, Public Relations, Media and convergence.
Digital Education
8. Week
Midterm
Midterm
9. Week
Interpreting the developments in marketing, advertising, public relations and media
Digital Education
10. Week
Interpreting the developments in marketing, advertising, public relations and media
Digital Education
11. Week
Interpreting the developments in marketing, advertising, public relations and media
Digital Education
12. Week
Interpreting the developments in marketing, advertising, public relations and media
Digital Education
13. Week
Interpreting the developments in marketing, advertising, public relations and media
Digital Education
14. Week
Interpreting the developments in marketing, advertising, public relations and media
Digital Education
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Homework / Term Projects / Presentations
1
20
Final Exam
1
50
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to investigate a topic of interest in depth
LO-2
The students will be able to apply the theoretical knowledge while creating the project
LO-3
The students will be able to realize an original and creative project
LO-4
The students will be able to create strategies for the project
LO-5
The students will be able to express the project in a verbal and written manner
