The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System.
The main purpose of the course is to explain the various possibilities offered by the consumers through the merging of the trade with the electronic environment and to transfer the current information of the e-commerce world to the students.
-Aziz, A., Research Methods and Techniques in Social Sciences, Nobel Academy Publishing, 2014. -Binark, M., Research Methods and Techniques in New Media Studies, Detay Publications, 2014.
Other Sources
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Course Schedules
Week
Contents
Learning Methods
1. Week
Definition of E-Commerce concept depending on technological developments.
Verbal lecture
2. Week
Explain the advantages and disadvantages of e-commerce.
Verbal lecture
3. Week
Explanation of E-Commerce issues in the world and in Turkey.
Verbal lecture
4. Week
Explanation of E-Commerce relationship types such as B2B, B2C, B2G, C2G.
Verbal lecture
5. Week
Explanation of technical infrastructure services for E-Commerce.
Verbal lecture
6. Week
Transmission of information on security importance and payment systems used in e-commerce.
Verbal lecture
7. Week
Midterm
Midterm
8. Week
Investigation of "S-Commerce" heading of social networks as a trading model through current examples.
Verbal lecture
9. Week
Explaining "M-Commerce", which has become a concept that offers different opportunities with the widespread use of mobile technologies and smart devices.
Verbal lecture
10. Week
The marketing channels that are used and used in e-commerce are explained and evaluated through current examples.
Verbal lecture
11. Week
Announcement of innovations and new regulations on E-Commerce.
Verbal lecture
12. Week
Information on how social networks among e-commerce's sine qua non makes the virtual environment a center of commerce.
Verbal lecture
13. Week
Under the heading of e-commerce, the highlighting is "Hyper-Targeted" advertising.
Verbal lecture
14. Week
Evaluation
Evaluation
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students will be able to master the history of the Internet history.
LO-2
The students will be able to master the historical development of e-commerce.
LO-3
The students e-commerce definitions, types, able to assimilate in the world and in Turkey clearly the major application.
LO-4
The students will be able to master sub-structural issues related to e-commerce practices.
LO-5
The students will have theoretical and practical equipment that will lead the e-commerce project from start to finish.
