The objective of the course is to teach netnography in conceptual and theoretical dimensions. Netnography research methods, data collection and analysis methods and ethical principles of netnographic research, which are necessary for constructing and implementing a netnographic research, are the main topics of the course.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Assoc. Prof. Öykü Ezgi Yıldız Balaban
Course Assistant(s)
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Schedule
-Day, XX.XX:XX.XX, XXXX Campus XXX Class
Office Hour(s)
Ataköy Campus, Faculty of Art and Design, 1-D-14.
Teaching Methods and Techniques
-Course reader, case study analysis.
Principle Sources
-Netnography: redefined, Robert Kozinets, Sage Publications, 2015.
The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication)
PO-2
The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results.
PO-3
The students will be able to follow technological, cultural, and social changes and apply them to their fields
PO-4
The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding.
PO-5
The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach
PO-6
The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms.
PO-7
The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media.
PO-8
The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design.
PO-9
The students will be able to understand artistic works by following current and digital works of art.
PO-10
The students will be able to create strategies for institutions in social media platforms and put them into practice.
PO-11
The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects.
PO-12
The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices.
PO-13
The students will be able to produce by working in a disciplined, planned and creative manner.
PO-14
The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas.
PO-15
The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.
Learning Outcomes
LO-1
The students may have information about online communities
LO-2
The students will be able to interpret online culture
LO-3
The students will be able to explain social behavior and trends.
LO-4
The students will be able to express Netnographic research methods
LO-5
The students will be able to relate data collection and data analysis
