Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
YM6205		CRISIS MANAGEMENT IN THE NEW MEDIA	2/0/0	DE		4

Course Goals	The course will be processed 100% synchronously in virtual classrooms opened in Istanbul Kültür University Cats System. Institutions used to be easily manage the crisis that emerged natural disasters or unexpected events compared to today's internet environment . The most basic reason for this is that information can be shared instantly by users. All these developments necessitated the handling of crisis communication in a more professional way in new communication environments.  Students who take this course learn the methods and techniques for establishing healthy communication with internal and external stakeholders during the crisis beside planning and implementation of the crisis management processes of the institutions.
Prerequisite(s)	-
Corequisite(s)	-
Special Requisite(s)	-
Instructor(s)	Lecturer Gözde Kuzu
Course Assistant(s)
Schedule	-Thursday, 09:00-10.45, Atakoy Campus, Art and Desing Faculty, AK 3C0810
Office Hour(s)	-Thursday, 16:00-17.00, Atakoy Campus, Art and Desing Faculty, AK 1C 04-06
Teaching Methods and Techniques	- Course reader, case study analysis
Principle Sources	-Course notes
Other Sources	-Sectoral research

Course Schedules
Week	Contents	Learning Methods
1. Week	The emergence of the concept of crisis and its historical development	Verbal lecture
2. Week	Crisis stages and types of crisis	Verbal lecture
3. Week	Crisis communication and crisis management	Verbal lecture
4. Week	Crisis-inducing factors	Verbal lecture
5. Week	The stages of crisis management	Verbal lecture
6. Week	Possible Causes of the Crisis Process and the Crisis	Verbal lecture
7. Week	Midterm	Midterm
8. Week	Strategic Management and Tools	Verbal lecture
9. Week	Reputation concept	Verbal lecture
10. Week	Social media and reputation management	Verbal lecture
11. Week	Social Media Communication Strategies	Verbal lecture
12. Week	Cyber Security and Social Media	Verbal lecture
13. Week	Crisis Communication in Social Media	Verbal lecture
14. Week	Crisis management process in social media	Verbal lecture
15. Week	Evaluation	Evaluation
16. Week	Evaluation	Evaluation
17. Week	Evaluation	Evaluation

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Homework / Term Projects / Presentations	1	10
Final Exam	1	50

Program Outcomes PO-1 The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication) PO-2 The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results. PO-3 The students will be able to follow technological, cultural, and social changes and apply them to their fields PO-4 The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding. PO-5 The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach PO-6 The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms. PO-7 The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media. PO-8 The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design. PO-9 The students will be able to understand artistic works by following current and digital works of art. PO-10 The students will be able to create strategies for institutions in social media platforms and put them into practice. PO-11 The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects. PO-12 The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices. PO-13 The students will be able to produce by working in a disciplined, planned and creative manner. PO-14 The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas. PO-15 The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.

Learning Outcomes LO-1 The students will be able to express the crisis and the crisis factors in the enterprises. LO-2 The students will be able to list the progress and effects of the crisis period. LO-3 The students will be able to implement the Crisis response process in social media LO-4 The students will be able to lead crisis management efforts before, during and after the crisis. LO-5 The students will be able to illustrate successful crisis management efforts. LO-6 The students will be able to explain Crisis communication process and new media concepts.

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15