Course Code	Semester	Course Name	LE/RC/LA	Course Type	Language of Instruction	ECTS
YM7207		DIGITAL ECONOMICS	2/0/0	DE	TURKISH	4

Course Goals	Developments and changes in new media technologies intersect with developments in the field of economy. Focusing on the effects of digitalization on the concept of economy, this course aims to explain the changes that occur on organizations on the basis of the concept of digital economy. The digital economy, which is among the new concepts brought by digitalization, will be discussed in a multi-faceted manner together with other related concepts within the scope of the course.
Prerequisite(s)
Corequisite(s)
Special Requisite(s)
Instructor(s)	Assoc. Prof. Öykü Ezgi Yıldız Balaban, Assoc. Prof. Öykü Ezgi Yıldız Balaban
Course Assistant(s)
Schedule
Office Hour(s)
Teaching Methods and Techniques
Principle Sources
Other Sources

Course Schedules
Week	Contents	Learning Methods
1. Week	Internet technology, communication and the effect of communication-based technological innovations on the economy.	Verbal lecture
2. Week	The concept and development of the digital economy	Verbal lecture
3. Week	Features of the Digital Economy and prominent technologies	Verbal lecture
4. Week	Digital business models in the digital economy	Verbal lecture
5. Week	The regulation of the digital economy and its impact on strategies	Verbal lecture
6. Week	Digital Economy Management and its basic dynamics	Oral presentation, visual presentation
7. Week	Economic Transformation and its effects on organizations	Verbal lecture
8. Week	Midterm Exam	Midterm Exam
9. Week	Economic Transformation and its effects on organizations	Verbal lecture
10. Week	Opportunities of digitalization and the global market	Verbal lecture
11. Week	Information and network economy for digital economy studies	Verbal lecture
12. Week	Evaluation	Evaluation
13. Week	Evaluation	Evaluation
14. Week	Evaluation	Evaluation
15. Week
16. Week
17. Week

Assessments
Evaluation tools	Quantity	Weight(%)
Midterm(s)	1	40
Final Exam	1	60

Program Outcomes PO-1 The students will be able to define all kinds of concepts related to communication, new media, art and culture (New media and communication) PO-2 The students will be able to understand the historical developments of communication and new media issues, as cultural, social, and technological change depending on the areas of related changes. They will be able to evaluate the results. PO-3 The students will be able to follow technological, cultural, and social changes and apply them to their fields PO-4 The students will be able to analyze and evaluate the new media and communication issues and criticize them by interpreting their understanding. PO-5 The students will be able to produce scientific content by researching and analyzing theoretical and conceptual issues related to new media and communication fields with a scientific approach PO-6 The students will be able to manage time and resources effectively by improving content production and management skills on digital platforms. PO-7 The students will be able to develop detailed and necessary knowledge in specific areas of expertise such as internet journalism, digital marketing, digital advertising, new media programming, and public relations in social media. PO-8 The students can produce original works in various fields, such as digital animation, digital photography, interactive media design, digital game design, and application design. PO-9 The students will be able to understand artistic works by following current and digital works of art. PO-10 The students will be able to create strategies for institutions in social media platforms and put them into practice. PO-11 The students will be able to put their creative ideas into practice in digital platforms and produce multimedia projects. PO-12 The students will be able to use the necessary tools and equipments in their profession in the right place and at the right time, and relate the theoretical knowledge they have acquired to the sector practices. PO-13 The students will be able to produce by working in a disciplined, planned and creative manner. PO-14 The students will be able to produce projects in various competitions, exhibitions, panels, biennials and seminars etc. in national and international areas. PO-15 The students will be able to provide solutions to the problems encountered in the communication process and will be able to use the initiative related to the topic.

Learning Outcomes LO-1 Will have comprehensive knowledge about the concept of digital economy LO-2 Understand the effects of the digital economy concept on markets, businesses and society LO-3 Dijital ekonomi ile öne çıkan ekonomi modellerini analiz edebilecek

Course Assessment Matrix:

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PO 9

PO 10

PO 11

PO 12

PO 13

PO 14

PO 15

LO 1

LO 2

LO 3