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Course Goals |
Applying appropriate new product development process such as innovation & new product development concepts and analysis of alternative new product development strategies. To elaborate the process of testing, selecting and researching a new product or service idea and developing & project planning with professional life examples. |
Prerequisite(s) |
This will be an online course so that students will need internet connection and related devices. |
Corequisite(s) |
- |
Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
Instructor(s) |
Dr. Öğretim Üyesi Artür Yetvart Mumcu |
Course Assistant(s) |
- |
Schedule |
This course was not opened in the 2022-2023 academic year... |
Office Hour(s) |
Mondays: 13:30-14:45, Tuesdays: 13:30-14:45 |
Teaching Methods and Techniques |
- Presentation
- Class Discussion
- Research
- Case Studies
- Teamwork |
Principle Sources |
Trott, P. 2017. Innovation Management and New Product Development. 6th Edition, Pearson.
Crawford, M. and Di Benedetto, A. 2015. New Products Management. 11th Edition. McGraw Hill.
Osterwalder, A. ve Pigneur, Y. 2019. İş Modeli Üretimi. 1. Baskı. Optimist Yayın Grubu. |
Other Sources |
Additional resources and sections from other supplementary books and resources will be shared via CATs |
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Course Schedules |
Week |
Contents |
Learning Methods |
1. Week |
Introduction to New Product Development and Fundamental Concepts |
Presentation and class discussion |
2. Week |
New Product Development Process and Strategy |
Presentation and class discussion |
3. Week |
Concept Generation and Customers' Problem Approach |
Presentation, class discussion and case studies |
4. Week |
Perceptual Mapping and Qualitative Techniques |
Presentation and class discussion |
5. Week |
Concept Evaluation |
Presentation, class discussion and case studies |
6. Week |
Concept Testing and Market Research |
Presentation, class discussion and case studies |
7. Week |
Market Analysis and Evaluation |
Presentation and class discussion |
8. Week |
Midterm Exam |
Midterm Exam |
9. Week |
Midterm Exam |
Midterm Exam |
10. Week |
Product Protocol Design and User Testing |
Presentation, class discussion and case studies |
11. Week |
Strategic Launch Planning and Implementation |
Presentation, class discussion and case studies |
12. Week |
Market Testing and Launch Management |
Presentation, class discussion and case studies |
13. Week |
Public Policy Effects |
Presentation, class discussion and case studies |
14. Week |
Current Practices in New Product Development |
Presentation, class discussion and case studies |
15. Week |
Final Exam |
Final Exam |
16. Week |
Final Exam |
Final Exam |
17. Week |
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