Explaining the meaning and functioning of the concept of ethics today, examining and learning ethics in the fields of communication, media, public relations, advertising, digital media and marketing communication.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Professor Okan Ormanlı
Course Assistant(s)
Schedule
Tuesday, 13:00-14:45, Ataköy Campus, 1C-01
Office Hour(s)
Tuesday, 13:00-14:45, Ataköy Campus, 1C-01
Teaching Methods and Techniques
Verbal presentation, PPT Presentation, case studies, class discussion and evaluation
The concept of ethics and its evaluation in the
historical process
Verbal Lecture
2. Week
Communication studies and examination of the concept of ethics
Verbal Lecture
3. Week
Ethical rules in print media and today's examples
Verbal Lecture
4. Week
Ethical rules in print media and today's examples
Verbal Lecture
5. Week
Ethical rules in visual media and today's examples
Verbal Lecture
6. Week
Ethical rules in visual media and today's examples
Verbal Lecture
7. Week
Midterm Exam
Midterm Exam
8. Week
Ethical Codes of Public Relations Studies
Verbal Lecture
9. Week
Studying of Ethical and unethical examples in Public Relations
Examination of the ethics in advertising studies
Verbal Lecture
10. Week
Studying of Ethical and unethical examples in advertising
Verbal Lecture
11. Week
Ethics in digital media and it’s evaluation in the historical process
Examination of ethical and unethical examples in social media
Examination of the ethical issues in marketing communication studies
Verbal Lecture
12. Week
Examining the examples of ethics and non-ethics in marketing
communication studies
Verbal Lecture
13. Week
Determination of the legal framework related to professional ethics
Verbal Lecture
14. Week
Evaluation of the concept of ethics in the global world
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
30
Final Exam
1
70
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to express himself/herself by becoming conscious about communication and ethics.
LO-2
Will be able to interpret the communication concept by having necessary knowledge about communication.
LO-3
Will be able to interpret the works related to ethics by having the necessary knowledge in this area.
LO-4
Will be able to identify the differences and similarities by gaining the necessary knowledge about ethics in written and visual press.
LO-5
Will be able to compare the national and international regulations in communication ethics.
