The aim of the course is discussing the position of advertising which plays an important role in creating and generalizing cultural values in popular culture by emphasizing the changing position of advertising from past to present.
Prerequisite(s)
None.
Corequisite(s)
None.
Special Requisite(s)
None.
Instructor(s)
Assoc. Prof. Öykü Ezgi Yıldız
Course Assistant(s)
Schedule
The course is not offered this semester.
Office Hour(s)
The course is not offered this semester.
Teaching Methods and Techniques
In the classes the relationship between advertising and cultural life is shown by introducing the current and old examples of advertising that has effects in generalizing the popular culture
Principle Sources
- Dyer,Gillian. İletişim Olarak Reklamcılık, İstanbul:Beta Yayınları, 2010.
- J. Gans, Herbert. Popüler Kültür ve Yüksek Kültür, İstanbul:Yapı Kredi Yayınları, 2005.
- Aydoğan,Filiz. Medya ve Popüler Kültür Üzerine Yazılar, İstanbul:MediaCat Yayınları, 2004.
- Fiske,John. Popüler Kültürü Anlamak, İstanbul:Ark Yayınları, 1999.
- Berger,John. Görme Biçimleri, İstanbul:Metis Yayınları, 1995.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction to the course.
Verbal Lecture
2. Week
Analyzing the effects of advertising on social developments by focusing on the importance of advertising in economical life.
Verbal Lecture
3. Week
Underlining the importance of advertising in social life.
Verbal Lecture
4. Week
Expressing how advertising become dominant in modern individual’s life as a result of the effects of developing communication technologies and mass communication mediums.
Verbal Lecture
5. Week
Analyzing how advertising has changed in cultural life in accordance with the changes in communication technologies.
Verbal Lecture
6. Week
Discussing the basic approaches and theories related to advertising.
Verbal Lecture
7. Week
Midterm Exam.
Midterm Exam.
8. Week
Giving examples in order to show how advertising is supported from various cultural elements.
Verbal Lecture
9. Week
Discussing the relationship between advertising and cultural life at present time.
Verbal Lecture
10. Week
Analyzing how advertising has become the producer of popular elements by focusing on popular culture
Verbal Lecture
11. Week
Introducing the relationship between popular culture and advertising by analyzing different advertising examples.
Verbal Lecture
12. Week
Discussing the effects of globalization process on generalization of popular values.
Verbal Lecture
13. Week
Discussing the effects of globalization process and changes on advertising.
Verbal Lecture
14. Week
Introducing how global popular values has generalized by analyzing different global advertising examples.
Verbal Lecture
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Homework / Term Projects / Presentations
1
10
Final Exam
1
50
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to define how the advertising functions and aims have changed in historical process.
LO-2
Will be able to relate advertising to cultural life.
LO-3
Will be able to express the position and importance of advertising in social life.
LO-4
Will be able to relate advertising to science , art and life.
LO-5
Will be able to explain the functions of advertising in culture in addition to economical functions by analyzing different advertising examples.
