Communications Advisory; definition, scope, and presented information about the stages, public relations, advertising, target audience, the message within the framework of the concepts of communication consulting for the evaluation and application studies of foreign brands will be achieved.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Course Assistant(s)
Schedule
Thursday, 11.00:12.45, Atakoy Campus, 4C1618
Office Hour(s)
Dr. Lec. Sevinç Koçak, Tuesday, 16.00-17.00, Ataköy Campus, 1D07
Teaching Methods and Techniques
Example applications and business life with the theoretical functioning of the applications put forward by means of synthesis. ( Lecture, discussion )
Examples of Consulting and authorities of the border
Oral Presentation
11. Week
Sector analysis
Oral Presentation, Application
12. Week
Example of brand / corporate analysis
Oral Presentation, Application
13. Week
Sectoral research
Oral Presentation, Application
14. Week
Sectoral research and reporting
Oral Presentation, Application
15. Week
Evaluation
Evaluation
16. Week
Evaluation
Evaluation
17. Week
Evaluation
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance / Participation
14
5
Final Exam
1
55
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
To define the concept of communications consultancy
LO-2
Indicate the contents of communications in corporate communications consultancy
LO-3
The development of real sector and the importance of communication to express the concept of counseling
