This course iintroduces students to common rhetorical principles and to the disciplinary history of rhetoric and debate. This course provides students to define the relationship between, the rhetoric and public relations, advertising, language, culture.
Prerequisite(s)
None
Corequisite(s)
None
Special Requisite(s)
None
Instructor(s)
Assist. Prof. Dr. Gülnur Işıklar
Course Assistant(s)
Schedule
Tuesday, 16:00-17:45, Ataköy Campus, 4C-16/18
Office Hour(s)
Tuesday, 16:00-17:45, Ataköy Campus, 4C-16/18
Teaching Methods and Techniques
Expression, discussion, demonstration, case study, dramatization
Principle Sources
- Küçükerdoğan, Rengin. Reklam Söylemi, İstanbul: Es Yayınları, 2005.
- Gökberk, Macit. Felsefe Tarihi, İstanbul: Remzi Kitabevi, 1993.
- Aristoteles, Retorik, İstanbul: Yapı Kredi Yayınları, 2000.
- Platon, Gorgias, İstanbul: Türkiye İş Bankası Yayınları, 2009.
- Mengüşoğlu, Takiyettin. Felsefeye Giriş, İstanbul: Remzi Kitabevi 2008.
- Vardar, Berke. Dilbilimin Temel Kavram ve İlkeleri, İstanbul: Multilingual Yabancı Dil Yayınları, 1998.
Other Sources
Course Schedules
Week
Contents
Learning Methods
1. Week
"Language" as a must of human existence
Verbal Lecture,Discussion
2. Week
Sociology, psychology and philosophy of "language"
Verbal Lecture,Discussion
3. Week
Principles of Rhetoric
Verbal Lecture,Discussion
4. Week
Sophists and their studies on "language"
Verbal Lecture,Discussion
5. Week
Aristoteles and Rhetoric
Verbal Lecture,Discussion
6. Week
Argumentation and syllogism in debate
Verbal Lecture,Discussion
7. Week
Midterm Exam
Midterm Exam
8. Week
"Gorgias Dialogues" of Plato
Verbal Lecture,Discussion
9. Week
Role of rhetoric in debate
Verbal Lecture,Discussion
10. Week
Analysis of "Gorgias Dialogues" from rhetorical perspective
Verbal Lecture,Discussion
11. Week
The role of knowledge, comprehension analysis and synthesis in debate
Verbal Lecture,Discussion
12. Week
Designing and leading a discussion debate
Verbal Lecture,Discussion
13. Week
Discussion debate with philosophical and sociological perspective
Verbal Lecture,Discussion
14. Week
Rome of Rhetoric in communication area
Verbal Lecture,Discussion
15. Week
Assesment
Assesment
16. Week
Assesment
Assesment
17. Week
Assesment
Assesment
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Final Exam
1
60
Program Outcomes
PO-1
Students will be able to define the concepts of communication, art, culture and others on the field and to associate the acquired theoretical information with the practices in the sector.
PO-2
To gain the success on the field they will acquire the must theoretical acquisitions and they will be able to make creative designs by learning the quantitative and qualitative methods of the field.
PO-3
By understanding developments of the subjects like communication, media, culture and art in their historical processes students will be able to evaluate the changes and results in the field related to cultural, social and technological improvements.
PO-4
They will observe the technological, cultural and social improvements and will be able to practice these changes in the field.
PO-5
They will be able to analysis the subjects they read, perceived and understand.
PO-6
Students will embrace contemporary academic and professional approaches on communication and design and will be able to adapt them to their works.
PO-7
By improving their research skills, students will be able to bring together different information sources and communication channels, thus developing creative communication strategies.
PO-8
By improving their skills on management and leadership they will be able organize their time and sources effectively.
PO-9
They will develop detailed and must knowledge in the main professional fields like advertisement writership, customer representative, brand manager, communication strategist and communication consultancy.
PO-10
Students will generate communication strategy in certain subjects and realize every related works.
PO-11
They will work creatively, freely and flexibly in their personal lines.
PO-12
Students will be able to provide and amass the necessary ideas and knowledge to give their projects a more effective and convincing formation in written, verbal or other ways.
PO-13
During a relation with target group in a work they will be promoters who are encouraging the team work.
PO-14
Students will be able to use necessary items and equipments of their profession in exact time and place and will practice their projects on time.
PO-15
They will improve solutions to problems in the communication process and able to use their initiatives.
Learning Outcomes
LO-1
Will be able to explain the concept "language"
LO-2
Will be able to analyze the role and importance of language in a society
LO-3
Will be able to Analyze a discussion debate
LO-4
Will be able to explain and analyze the role of rhetoric in the field of mass communication.
LO-5
Will be able to explain with examples the importance of creation and design and leading of "language"
LO-6
Will be able to use the theoretical knowledge in practice in communication field.
LO-7
Will be able to evaluate the active role of language, rhetoric in advertising and public relations fileds.
