2023-2024 Academic Year 2022-2023 Academic Year 2021-2022 Academic Year 2020-2021 Academic Year 2019-2020 Academic Year 2018-2019 Academic Year 2017-2018 Academic Year 2016-2017 Academic Year 2015-2016 Academic Year 2014-2015 Academic Year 2013-2014 Academic Year 2012-2013 Academic Year
Course Code Semester
Course Name
LE/RC/LA
Course Type
Language of Instruction
ECTS
MEP0001
3/0/0
DE
3
Course Goals
The course aims to provide students with a global perspective in e-commerce with real case narratives based on international perspectives in digital marketing and e-commerce.
Prerequisite(s)
.
Corequisite(s)
.
Special Requisite(s)
.
Instructor(s)
Lecturer İrem Oram
Course Assistant(s)
Schedule
Tuesday, 10:00-12:50, 1A01 İncirli
Office Hour(s)
Thursday, 11:00-11:50, 2A03 İncirli
Teaching Methods and Techniques
- Lecture, Example, Discussion
Principle Sources
- Lecture Notes
Other Sources
- A'dan Z'ye E-İhracat, Orxan Isayev&Ömer Nart, Worldef Yayınları
- E-Ticaretin Matematiği, Mehmet Türkel, Worldef Yayınları
- E-Ticaret ve Dijital Pazarlama, Dr. Kürşat Kazankaya, Sokak Yayın Grubu
- E-Ticaret, Anıl Altaş Brug, MediaCat
- E-Ticaret, Mehmet Akif Çakırer, Ekin Yayıncılık
- Dijital Pazarlama, Damian Ryan, Türkiye İş Bankası Kültür Yayınları
- Dijital Pazarlama Stratejisi, Simon Kingsnorth, Nobel
- Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat
- Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık
- Kültür Kodu, Clotaire Rapaille, FGP YAYINCILIK
- Konumlandırma, Jack Trout, MediaCat Yayıncılık
Course Schedules
Week
Contents
Learning Methods
1. Week
Introduction Lecture; Basic Concepts Related to E-Commerce, E-Export, and Marketplaces & Following the Agenda in E-Commerce
Lecture, Example, Discussion
2. Week
Fundamentals of E-Export and International E-Commerce
Lecture, Example, Discussion
3. Week
Business Models in E-Commerce and E-Export
Lecture, Example, Discussion
4. Week
Online Marketplaces in Turkey and Around the World
Lecture, Example, Discussion
5. Week
Platform Selection in E-Commerce and E-Export; Websites, Marketplaces & Establishing an E-Commerce Infrastructure Suitable for E-Export
Lecture, Example, Discussion
6. Week
Market Research & Product Selection and Product Research Tools
Lecture, Example, Discussion
7. Week
Application: Market Research & Product Selection and Product Research Tools
Lecture, Example, Discussion
8. Week
Payment Methods, Logistics, and Return Processes
Lecture, Example, Discussion
9. Week
The Importance and Use of Digital Marketing in E-Commerce
Lecture, Example, Discussion
10. Week
Cultural Awareness and Consumer Behavior
Lecture, Example, Discussion
11. Week
Entrepreneurship Examples in E-Commerce and E-Export
Lecture, Example, Discussion
12. Week
Student Presentations
Presentation, Lecture, Illustration, Discussion
13. Week
Student Presentations
Presentation, Lecture, Illustration, Discussion
14. Week
Closing Lecture; Future Trends in E-Commerce, General Review & Recap
Lecture, Example, Discussion
15. Week
Final Exam
Written Exam
16. Week
17. Week
Assessments
Evaluation tools
Quantity
Weight(%)
Homework / Term Projects / Presentations
1
50
Final Exam
1
50
Program Outcomes
PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1 Having knowledge about e-commerce initiatives
LO-2 Learning international strategies in digital marketing
LO-3 Learning consumer behavior in international markets
LO-4 Having information about customized content in e-commerce
LO-5 Gaining an international perspective in e-commerce decision processes
Course Assessment Matrix:
PO 1 PO 2 PO 3 LO 1 LO 2 LO 3 LO 4 LO 5