TÜRKÇE
Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
Program Curriculum
Course - Program Outcomes Matrix
E-Commerce and Marketing Program Main Page
/ Program Curriculum
2025-2026 Academic Year
2024-2025 Academic Year
2023-2024 Academic Year
2022-2023 Academic Year
2021-2022 Academic Year
2020-2021 Academic Year
2019-2020 Academic Year
2018-2019 Academic Year
2017-2018 Academic Year
2016-2017 Academic Year
2015-2016 Academic Year
2014-2015 Academic Year
2013-2014 Academic Year
2012-2013 Academic Year
Program Curriculum
ECTS=
European Credit Transfer and Accumulation System
RC=
Recitation,
LE=
Lecture,
LA=
Laboratory
CC=
Core Course,
DE=
Departmental Elective,
EL=
Elective
First Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MEP1000
Basic Concepts in E-Commerce
CC
3/0/0
3
MEP1923
Marketing Principles
CC
3/0/0
3
MEP1002
New Communication Technologies
CC
2/0/0
2
MEP1003
Communication in the Digital Age
CC
2/0/0
2
MEP1925
Introduction to Advertising
CC
3/0/0
3
ATA1001
Atatürk's Principles and History of Turkish Revolution I
CC
2/0/0
2
KPD0001
Career Planning
CC
2/0/0
0
TR1001
Turkish I
CC
2/0/0
2
Foreign Language I
CC
3/0/0
3
Departmental Elective
10
Total ECTS Credit
30
*One of the following courses are added to the plan.
YDI1001
Foreign Language I (English)
3/0/0
3
YDD1001
Foreign Language I (German)
3/0/0
3
YDF1001
Foreign Language I (French)
3/0/0
3
Second Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MEP2001
Design and Creative Thinking
CC
1/2/0
3
MEP2000
E-Commerce Applications
CC
1/2/0
3
MEP2936
Web Design
CC
0/3/0
3
MEP2922
Marketing Communications
CC
2/0/0
2
ATA2001
Atatürk's Principles and History of Turkish Revolution II
CC
2/0/0
2
TR2001
Turkish II
CC
2/0/0
2
Foreign Language II
CC
3/0/0
3
Departmental Elective
12
Total ECTS Credit
30
*One of the following courses are added to the plan.
YDI1001
Foreign Language II (English)
3/0/0
3
YDD1001
Foreign Language II (German)
3/0/0
3
YDF1001
Foreign Language II (French)
3/0/0
3
Third Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MEP3000
Digital Marketing Communications and Strategies
CC
1/2/0
3
MEP3001
Entrepreneurship and Innovation
CC
2/1/0
3
MEP3002
Digital Advertising
CC
0/3/0
3
MEP3003
Mobile Marketing
CC
1/2/0
3
MEP3004
Social Media and Content Marketing
CC
1/2/0
3
MEP3005
Consumer Behavior
CC
2/0/0
2
Departmental Elective
11
Elective
2
Total ECTS Credit
30
Fourth Semester
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
MEP4903
Graduation Project
CC
2/2/0
4
MEP4000
Big Data
CC
1/2/0
3
MEP4001
Current Topics in E-Commerce and Marketing
CC
2/0/0
2
MEP4002
Search Engine Optimization
CC
1/2/0
3
MEP4003
Digital Performance and Analysis Measurement
CC
1/2/0
3
MEP4918
Workplace Applications
CC
0/8/0
8
Departmental Elective
7
Total ECTS Credit
30
Departmental Elective Courses
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
ETP0001
Artificial Intelligence and Current Approaches (No course opened)
DE
3/0/0
3
ETP0007
Digital Literacy (No course opened)
DE
1/2/0
3
ETP0011
Fundamentals of Programming (Course not opened.)
DE
0/3/0
3
ETP0012
Digital Game Design (Course not opened.)
DE
0/3/0
3
ETP0024
Information Technologies Law (Course not opened.)
DE
2/0/0
2
ETP0029
Effective Communication Techniques (Course not opened.)
DE
2/0/0
2
ETP0040
Digital Platforms (No courses have been opened.)
DE
1/1/0
2
ETP0054
Gaming and E-Sports (No courses have been opened.)
DE
1/1/0
2
MEP0001
International Perspectives in E-Commerce
DE
3/0/0
3
MEP0002
Digital Transformation
DE
3/0/0
3
MEP0003
Digital Economy
DE
3/0/0
3
MEP0004
Data Literacy
DE
1/2/0
3
MEP0005
Advanced Office Applications
DE
0/3/0
3
MEP0006
Database and Management
DE
0/3/0
3
MEP0007
Application Design
DE
0/3/0
3
MEP0008
Professional Foreign Language I
DE
3/0/0
3
MEP0009
Professional Foreign Language II
DE
3/0/0
3
MEP0010
Graphics and Animation
DE
0/3/0
3
MEP0011
Digital Video
DE
1/2/0
3
MEP0012
User Experience
DE
1/2/0
3
MEP0014
Basic Photography
DE
1/1/0
2
MEP0015
Web Publishing
DE
1/1/0
2
MEP0016
Creative Strategies in Advertising
DE
1/1/0
2
MEP0017
Technology Communication
DE
2/0/0
2
MEP0018
Transmedia
DE
2/0/0
2
MEP0019
Media and Popular Culture (Not opened this term)
DE
2/0/0
2
MEP0020
Communication Ethics and Rights
DE
2/0/0
2
MEP0021
Information Society and E-Government
DE
2/0/0
2
MEP0022
Email Marketing
DE
1/1/0
2
MEP0023
Storytelling in Digital Media (Not opened this term.)
DE
1/1/0
2
MEP0024
Customer Experience in the Digital Age (This period has not been opened.)
DE
2/0/0
2
MEP0025
Digital Media Planning and Buying (Not opened this term)
DE
1/1/0
2
MEP0026
Digital Campaigns (Not opened this term.)
DE
1/1/0
2
MEP0028
Marketing Research
DE
2/0/0
2
MEP0029
Global Marketing
DE
2/0/0
2
MEP0032
Online Reputation Management
DE
2/0/0
2
MEP0502
Research Methods and Techniques
DE
2/0/0
2
MEP0503
Bitcoin and Cryptocurrencies (This period is not opened.)
DE
2/0/0
2
MEP0504
Information Security Technology
DE
2/0/0
2
MEP0506
Information Technologies Law
DE
2/0/0
2
MEP0507
Introduction to Blockchain Technology (Not opened this term)
DE
2/0/0
2
MEP0510
Multi-Criteria Decision Making Methods
DE
2/0/0
2
MEP0511
Behavioral Sciences
DE
2/0/0
2
MEP0512
Digital Business
DE
2/0/0
2
MEP0514
Fundamentals of Digital and Cyber Security (Not opened this term)
DE
2/0/0
2
MEP0515
Diction and Effective Speaking
DE
2/0/0
2
MEP0516
E-Workshop
DE
2/0/0
2
MEP0517
Industry 4.0
DE
2/0/0
2
MEP0519
Financial Literacy (Not opened this term)
DE
2/0/0
2
MEP0520
Introduction to Financial Technology (Fintech)
DE
2/0/0
2
MEP0524
Human Resources Management
DE
2/0/0
2
MEP0525
Statistics
DE
2/0/0
2
MEP0526
Introduction to Statistical Packages
DE
2/0/0
2
MEP0527
Business Ethics and Ethical Management
DE
2/0/0
2
MEP0528
Occupational Health and Safety
DE
2/0/0
2
MEP0529
Labor and Social Security Law (Not opened this term)
DE
2/0/0
2
MEP0530
Business Management
DE
2/0/0
2
MEP0531
Quality Management Systems
DE
2/0/0
2
MEP0532
Corporate Communication Management (Not opened this term)
DE
2/0/0
2
MEP0533
Brand Management
DE
2/0/0
2
MEP0536
Organizational Behavior
DE
2/0/0
2
MEP0538
Introduction to Programming
DE
0/2/0
2
MEP0539
Project Management
DE
2/0/0
2
MEP0540
Robotic Process Automation
DE
2/0/0
2
MEP0541
Virtual Reality
DE
2/0/0
2
MEP0542
Presentation Techniques (English)
DE
2/0/0
2
MEP0543
Technology and Innovation Management
DE
2/0/0
2
MEP0544
Basic First Aid Information
DE
2/0/0
2
MEP0545
Basic Coding Knowledge
DE
0/2/0
2
MEP0548
Total Quality Management (TQM)
DE
2/0/0
2
MEP0551
Artificial Intelligence and Internet of Things (Not opened this term)
DE
2/0/0
2
MEP0552
Management Information Systems
DE
2/0/0
2
MEP0581
Public Relations (Not opened this term)
DE
2/0/0
2
MEP0587
Crisis Management
DE
2/0/0
2
MEP0599
Strategic Management
DE
2/0/0
2
MEP0622
Computer Aided Design
DE
0/3/0
3
MEP0623
Gaming Culture in the Digital Age
DE
1/1/0
2
MEP0624
Digital Photography
DE
1/2/0
3
MEP0625
Digital Journalism
DE
2/0/0
2
MEP0626
Digital Content Production (Not opened this term)
DE
1/2/0
3
MEP0628
Social Media and Network Analysis
DE
1/1/0
2
MEP0629
Social Responsibility
DE
2/0/0
2
MEP9185
Commercial Law
DE
2/0/0
2
Elective Courses
Course Code
Course Name
CC/DE/EL
LE/RC/LA
ECTS
ARCU0005
SKETCHING
EL
2/0/0
2
ARCU0006
INQUIRIES INTO THE CITY
EL
2/0/0
2
BES0001
Healthy Nutrition for Life
EL
2/0/0
2
BES0002
Food Safety
EL
2/0/0
2
CEU0001
Earthquake Awareness
EL
2/0/0
2
DGDU0003
Film Culture
EL
2/0/0
3
DGDU0011
Games and Culture
EL
2/0/0
3
DGDU0013
The Evolution of Modern Art
EL
2/0/0
3
FİZU0006
The Physics of Everday Life
EL
2/0/0
2
FİZU0007
Cosmic Voyage
EL
2/0/0
2
FİZU0008
Herkes için Modern Fizik
EL
2/0/0
2
FİZU0009
Patent, Design and Innovasion
EL
2/0/0
2
FİZU0010
Fundamentals of Astronomy
EL
2/0/0
2
FİZU0011
Advanced Excel Training
EL
2/0/0
2
HUKU0001
Labour Law
EL
2/0/0
2
IÇMU0001
PLASTIC ARTS I
EL
2/0/0
2
IÇMU0002
PLASTIC ARTS II
EL
2/0/0
2
IEU0002
Introduction to Corporate Governance
EL
2/0/0
2
IKTU0002
Sustainable Development
EL
2/0/0
2
INSU0001
Earthquake Awareness
EL
2/0/0
2
IRD0079
EL
2/0/0
2
IRDU0078
Civilizations in History
EL
2/0/0
2
IRDU0079
Research Methods in International Relations
EL
2/0/0
2
IRDU0080
Literature, Media and Politics
EL
2/0/0
2
ISLU0002
Leadership Education
EL
2/0/0
2
ISLU0004
Democracy Culture And Globalization
EL
2/0/0
2
ISLU0004
EL
2/0/0
2
ISLU0005
Entrepreneurship I
EL
2/0/0
2
ISLU0006
Enterpreneurshıp II
EL
2/0/0
2
ISNU0001
Communication Language
EL
2/0/0
2
ISNU0002
Communication Texts Analysis I
EL
2/0/0
2
ISNU0003
Communication Texts Analysis II
EL
2/0/0
2
ISNU0004
Life Culture
EL
2/0/0
2
ISNU0005
Global and National Media Formation
EL
2/0/0
2
ISNU0006
Global Problems and Solutions of Turkish Media
EL
2/0/0
2
ITMU0001
Ceramic
EL
1/2/0
2
ITMU0002
Ceramic Surface Design
EL
1/2/0
2
ITMU0003
Ceramic Practices in Architecture I
EL
2/0/0
2
ITMU0004
Ceramic Practices in Architecture II
EL
2/0/0
2
ITMU0005
Dramatic Improvisation
EL
2/0/0
2
ITMU0006
Painting
EL
2/0/0
2
ITMU0007
Sculpture
EL
2/0/0
2
ITMU0008
Modern Art
EL
2/0/0
2
İÇMU0003
DRAWING STUDIO
EL
1/2/0
2
MBU0001
Philosophy of Science I
EL
2/0/0
2
MBU0002
Philosophy of Science II
EL
2/0/0
2
MIMU0001
ADVENTURE OF FORM I
EL
2/0/0
2
MIMU0002
THE KNOWLEDGE OF DESIGN AND SPACE
EL
2/0/0
2
MIMU0003
MODELING
EL
2/0/0
2
MIMU0004
ADVENTURE OF FORM II
EL
2/0/0
2
MYOU0005
Digital Pr
EL
2/0/0
2
MYOU0005
DIGITAL PR
EL
2/0/0
2
PHU0005
The Universe
EL
2/0/0
2
PHU0006
The Physics of Everday Life
EL
2/0/0
2
PHU0008
Modern Physics For Everyone
EL
2/0/0
2
PSKU0001
EL
2/0/0
2
PSKU0002
Human and Symbols
EL
2/0/0
2
SYİU0001
Fine Arts I
EL
2/0/0
2
SYİU0002
Fine Arts II
EL
2/0/0
2
TDEU0001
Istanbul
EL
2/0/0
2
TDEU0002
EL
2/0/0
2
TRU0001
Basic Turkish I
EL
4/0/0
4
TRU0002
Basic Turkish II
EL
4/0/0
4
TRU0003
Intermediate Turkish I
EL
4/0/0
4
TRU0004
Intermediate Turkish II
EL
4/0/0
4
TRU0005
Advanced Turkish I
EL
4/0/0
4
TRU0006
Advanced Turkish II
EL
4/0/0
4
YDD0001
German I
EL
3/0/0
3
YDD0002
German II
EL
3/0/0
3
YDD0003
EL
0/0/0
YDD0003
German III
EL
3/0/0
3
YDD0004
German IV
EL
3/0/0
3
YDD0004
EL
0/0/0
YDF0001
French I
EL
3/0/0
3
YDF0002
French II
EL
3/0/0
3
YDF0003
EL
0/0/0
YDF0003
French III
EL
3/0/0
3
YDF0004
EL
0/0/0
YDF0004
French IV
EL
3/0/0
3
YDI0003
English III
EL
3/0/0
3
YDI0003
EL
0/0/0
YDI0004
English IV
EL
3/0/0
3
YDI0004
EL
0/0/0
YDI3001
English III
EL
3/0/0
3
YDI4001
English IV
EL
3/0/0
3
YDI5001
Foreign Languages V
EL
3/0/0
3
YDI6001
Foreign Languages VI
EL
3/0/0
3
YDI7001
Foreign Languages VII
EL
3/0/0
3
YDI8001
Foreign Languages VIII
EL
3/0/0
3
YDR0001
Russian I
EL
2/0/0
2
YDR0001
EL
0/0/0
YDR0002
Russian II
EL
2/0/0
2
YDR0002
EL
0/0/0
YDR0003
EL
0/0/0
YDR0003
Russian III
EL
3/0/0
3
YDR0004
EL
0/0/0
YDR0004
Russian IV
EL
3/0/0
3
YDS0001
Spanish I
EL
3/0/0
3
YDS0002
Spanish II
EL
3/0/0
3
YDS0004
Spanish IV
EL
3/0/0
3
YMU0001
SOCIAL MEDIA AND SOCIETY
EL
2/0/0
4
