2023-2024 Academic Year 2022-2023 Academic Year 2021-2022 Academic Year 2020-2021 Academic Year 2019-2020 Academic Year 2018-2019 Academic Year 2017-2018 Academic Year 2016-2017 Academic Year 2015-2016 Academic Year 2014-2015 Academic Year 2013-2014 Academic Year 2012-2013 Academic Year
Course Code Semester
Course Name
LE/RC/LA
Course Type
Language of Instruction
ECTS
MEP4001
4
2/0/0
CC
2
Course Goals
The aim of this course is to look at current issues in the field of e-commerce and marketing from an academic point of view, and to enable the participants to have knowledge and share about new e-commerce and marketing approaches and types.
Prerequisite(s)
Course Code Course Name…
Corequisite(s)
Course Code Course Name…
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
Assist. Prof. Dr. Barış Safran
Course Assistant(s)
Schedule
Tuesday, 13:00-14:50, 2A02
Office Hour(s)
Tuesday, 15:00-15:50, 3A04
Teaching Methods and Techniques
Lecture, discussion, demonstration etc.
Principle Sources
Mahir Erkan, E- Ticaret Çağı, Optimist Kitap, 2021
Anıl Altaş – E-ticaret: Satışta Tsunami Etkisi, Mediacat Kitapları, 2021
Other Sources
- Lecture Notes
- Presentation Files
- The Future of Digital, Marketing Prime
- Shared resources on the CATs platform
Course Schedules
Week
Contents
Learning Methods
1. Week
New Economy and Technology
Formal, presentation, discussion, digital tools
2. Week
Persistent Connectivity and Mobile Commerce
Formal, presentation, discussion, digital tools
3. Week
Social Media and Chatbot
Formal, presentation, discussion, digital tools
4. Week
SEO and User Experience
Formal, presentation, discussion, digital tools
5. Week
Personalization and AR Technologies
Formal, presentation, discussion, digital tools
6. Week
Omnichannel Marketing and Marketplaces
Formal, presentation, discussion, digital tools
7. Week
Midterm Exam
Evaluation
8. Week
Current Marketing Strategies in E-Commerce I
Formal, presentation, discussion, digital tools
9. Week
Current Marketing Strategies in E-Commerce II
Formal, presentation, discussion, digital tools
10. Week
Sustainable and Green Shopping
Formal, presentation, discussion, digital tools
11. Week
Content Marketing and Customizable Products
Formal, presentation, discussion, digital tools
12. Week
After-Sales Services, Fast Delivery and Easy Returns
Formal, presentation, discussion, digital tools
13. Week
Blogs in E-Commerce
Formal, presentation, discussion, digital tools
14. Week
Using Artificial Intelligence in E-Commerce
Formal, presentation, discussion, digital tools
15. Week
Final Exam
Evaluation
16. Week
Final Exam
Evaluation
17. Week
Final Exam
Evaluation
Assessments
Evaluation tools
Quantity
Weight(%)
Midterm(s)
1
40
Attendance
1
10
Final Exam
1
50
Program Outcomes
PO-1 Learning the basic concepts of Electronic Commerce PO-2 To be able to analyze the relationship between Electronic Commerce and Internet correctly PO-3 To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1 To have up-to-date knowledge of e-commerce LO-2 To have up-to-date knowledge about digital marketing LO-3 To keep the information up to date by following the innovations in e-commerce and digital marketing LO-4 Using the administrative information required by digitalization LO-5 To analyze the necessary information to follow the technological, commercial, cultural and social conjuncture LO-6 Gaining the competencies developed in line with the expectations of the business world and society at a basic level
Course Assessment Matrix:
PO 1 PO 2 PO 3