To enable them to comprehend consumer behavior from a marketer's point of view. To understand who the consumer is and what the consumption decision-making patterns are. To understand the basic concepts such as perception, learning, communication, motivation, personality and attitude formation that are important in consumption decisions, and to learn the research techniques required to investigate the problems listed above.
Prerequisite(s)
-
Corequisite(s)
-
Special Requisite(s)
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.)
Instructor(s)
LecturerBerna Kutsal Öztürk
Course Assistant(s)
Schedule
Wednesday, 09:00-10:45, 1A01, incirli campus
Office Hour(s)
Wednesday, 10:45-12:00, 3A05, incirli campus
Teaching Methods and Techniques
-Lecture, Discussion
Principle Sources
-Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık