Undergraduate
Vocational School of Technical Sciences
E-Commerce and Marketing Program
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Course CodeSemester Course Name LE/RC/LA Course Type Language of Instruction ECTS
MEP0026 1/1/0 DE 2
Course Goals
The purpose of Digital Campaigns courses is to provide the knowledge and learning required to design, organize and assemble distribution-effective digital marketing campaigns. The course aims to provide practical experience on how to create digital campaigns to effectively reach the target audience and achieve business.
Prerequisite(s) .
Corequisite(s) .
Special Requisite(s) .
Instructor(s) Lecturer İrem Oran
Course Assistant(s)
Schedule Tuesday, 15:00-16:50, 4A01, İncirli
Office Hour(s) Thursday, 11:00-11:50, 2A03, İncirli
Teaching Methods and Techniques - Lecture, Example, Discussion, Learning by doing
Principle Sources - Lecture Notes
Other Sources - Pazarlama İletişimi Yönetimi, Yavuz Odabaşı-Mine Oyman, MediaCat

- Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat

- Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık

- İknanın Psikolojisi, Robert B. Cialdini, Mediacat Kitapları

- Kültür Kodu, Clotaire Rapaille, FGP YAYINCILIK

- Konumlandırma, Jack Trout, MediaCat Yayıncılık

-Mor İnek Farklılaşarak İşinizi Dönüştürün - Seth Godin, MediaCat Yayıncılık

Course Schedules
Week Contents Learning Methods
1. Week Introduction and Basic Concepts Explanation Lecture, Example, Discussion
2. Week Overview of Digital Marketing Channels Lecture, Example, Discussion
3. Week Determining Target Audience in Digital Marketing Lecture, Example, Discussion
4. Week Social Media Campaigns Lecture, Example, Discussion
5. Week Digital Advertising Campaigns Lecture, Example, Discussion
6. Week Content Marketing and Search Engine Optimization Lecture, Example, Discussion
7. Week E-Mail Marketing Campaigns Lecture, Example, Discussion
8. Week Campaign Goals and Strategies Lecture, Example, Discussion
9. Week Campaign Planning Process Lecture, Example, Discussion
10. Week Sample Digital Campaigns Lecture, Example, Discussion, Case study
11. Week Student Project Presentations Lecture, Example, Discussion, Case study
12. Week Student Project Presentations Lecture, Example, Discussion
13. Week Student Project Presentations Lecture, Example, Discussion
14. Week General Evaluation and Closing Lesson Lecture, Example, Discussion
15. Week Final Exam Examination
16. Week
17. Week
Assessments
Evaluation tools Quantity Weight(%)
Project(s) 1 50
Final Exam 1 50


Program Outcomes
PO-1Learning the basic concepts of Electronic Commerce
PO-2To be able to analyze the relationship between Electronic Commerce and Internet correctly
PO-3To fully grasp the legal dimension of Electronic Commerce
Learning Outcomes
LO-1Understanding the basic concepts and importance of digital campaigns.
LO-2To be able to create campaign planning processes and strategies.
LO-3Gaining the ability to run campaigns on different digital channels.
LO-4Developing future-oriented campaign strategies by
Course Assessment Matrix:
Program Outcomes - Learning Outcomes Matrix
 PO 1PO 2PO 3
LO 1
LO 2
LO 3
LO 4