The purpose of Digital Campaigns courses is to provide the knowledge and learning required to design, organize and assemble distribution-effective digital marketing campaigns. The course aims to provide practical experience on how to create digital campaigns to effectively reach the target audience and achieve business.
Prerequisite(s)
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Corequisite(s)
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Special Requisite(s)
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Instructor(s)
Lecturer İrem Oran
Course Assistant(s)
Schedule
Tuesday, 15:00-16:50, 4A01, İncirli
Office Hour(s)
Thursday, 11:00-11:50, 2A03, İncirli
Teaching Methods and Techniques
- Lecture, Example, Discussion, Learning by doing
Principle Sources
- Lecture Notes
Other Sources
- Pazarlama İletişimi Yönetimi, Yavuz Odabaşı-Mine Oyman, MediaCat
- Pazarlamanın 22 Kuralı, Al Ries-Jack Trout, MediaCat
- Tüketici Davranışı ve Pazarlama Stratejileri, Erdoğan Koç, Seçkin Yayıncılık
- İknanın Psikolojisi, Robert B. Cialdini, Mediacat Kitapları