|
| Course Goals |
The uncertainty and change situation in the environment constantly exposes institutions to unexpected dangers or opportunities. The survival of institutions depends on their protection from these dangers or their ability to seize opportunities. The scope of this course is to teach how public relations can be used effectively in times of crisis in institutions. |
| Prerequisite(s) |
Course Code Course Name… |
| Corequisite(s) |
Course Code Course Name… |
| Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
| Instructor(s) |
Lecturer İrem Aydoğdu |
| Course Assistant(s) |
|
| Schedule |
Wednesday 15:00-16:45 CATs |
| Office Hour(s) |
Wednesday 15:00-16:45 CATs |
| Teaching Methods and Techniques |
-explanation, example |
| Principle Sources |
-Vergiliel Tüz,M. (2014), Kriz Yönetimi,Nobel Akademik Yayıncılık, Ankara
Çınarlı İnci. (2016), Kriz İletişimi, Beta Yayıncılık, İstanbul |
| Other Sources |
- |
|
| Course Schedules |
| Week |
Contents |
Learning Methods |
| 1. Week |
Introductory Lesson; Conceptual Framework, SWOT Analysis |
Oral Expression, Presentation, Example |
| 2. Week |
Concept of Crisis and Characteristics of Crises |
Oral Expression, Presentation, Example |
| 3. Week |
Factors Creating Crisis for Businesses |
Oral Expression, Presentation, Example |
| 4. Week |
Stages of the Crisis Process |
Oral Expression, Presentation, Example |
| 5. Week |
Crisis Management Models |
Oral Expression, Presentation, Example |
| 6. Week |
Crisis Communication and Important Points in Crisis Communication |
Oral Expression, Presentation, Example |
| 7. Week |
Case Studies in Crisis Communication |
Oral Expression, Presentation, Example |
| 8. Week |
Exam |
|
| 9. Week |
Crisis Communication Theories |
Oral Expression, Presentation, Example |
| 10. Week |
Crisis Management Plan and Case Studies |
Oral Expression, Presentation, Example |
| 11. Week |
Post-Crisis Management and Case Studies |
Oral Expression, Presentation, Example |
| 12. Week |
Management of Problems and Risks |
Oral Expression, Presentation, Example |
| 13. Week |
Crisis Management in Social Media |
Oral Expression, Presentation, Example |
| 14. Week |
Crisis Communication Case Analysis examples, Definition of Stress, Methods of coping with stress |
Oral Expression, Presentation, Example |
| 15. Week |
Finaly |
Finaly |
| 16. Week |
|
|
| 17. Week |
|
|
