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| Course Goals |
The discipline of public relations, known as the communication strategy structured on the business goals of businesses in an intensely competitive environment, is nourished by many disciplines. Public relations can exist in every field, managing today's communication while also building tomorrow. While institutions receive support from communication tools and methods in the communication management process, business goals and communication goals are brought together under the same roof. The aim of this course is to explain the field of duty of the public relations discipline, which serves as a bridge in the communication of businesses with the target audience, and its functions in providing two-way benefits. |
| Prerequisite(s) |
Course Code Course Name… |
| Corequisite(s) |
Course Code Course Name… |
| Special Requisite(s) |
The minimum qualifications that are expected from the students who want to attend the course.(Examples: Foreign language level, attendance, known theoretical pre-qualifications, etc.) |
| Instructor(s) |
Lecturer İrem Aydoğdu |
| Course Assistant(s) |
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| Schedule |
Monday Time: 09:00-10:50 Incirli 2B04 |
| Office Hour(s) |
Monday Time: 09:00-10:50 Incirli 2B04 |
| Teaching Methods and Techniques |
---Lecture, research, discussion, illustration |
| Principle Sources |
--Balta Peltekoğlu ,Filiz, (2016).Halkla İlişkiler Nedir? Beta Yayınları
-Okay, A; Okay, A. (2012). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, Der Yayıncılık, İstanbul. |
| Other Sources |
---Thesis article |
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| Course Schedules |
| Week |
Contents |
Learning Methods |
| 1. Week |
The concept of public relations and its historical development |
Visual and Audio Expression |
| 2. Week |
The first examples and models in the historical development process of public relations |
Visual and Audio Expression |
| 3. Week |
Disciplines with which public relations are related |
Visual and Audio Expression |
| 4. Week |
Public relations stages |
Visual and Audio Expression |
| 5. Week |
Corporate identity, corporate image, corporate reputation concepts |
Visual and Audio Expression |
| 6. Week |
Target audience in public relations practices |
Visual and Audio Expression |
| 7. Week |
Social responsibility and sponsorship concepts and their relationship with public relations |
Visual and Audio Expression |
| 8. Week |
Exam |
Exam |
| 9. Week |
Proactive and reactive public relations |
Visual and Audio Expression |
| 10. Week |
Public relations and crisis management |
Visual and Audio Expression |
| 11. Week |
Public relations and persuasion |
Visual and Audio Expression |
| 12. Week |
Digital public relations |
Visual and Audio Expression |
| 13. Week |
Online reputation management |
Visual and Audio Expression |
| 14. Week |
student presentations |
Visual and Audio Expression |
| 15. Week |
student presentations |
Visual and Audio Expression |
| 16. Week |
Exam |
Exam |
| 17. Week |
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